About the course
Remember when marketing could be explained with just "4 Ps": product, price, place, and promotion? In today's tech industry, the four Ps only scratch at the surface of what's possible and expected from a career in tech marketing. This workshop will start with some broad concepts such as the major differences between business-to-consumer (B2C) and business-to-business (B2B) marketing, and between tech and non-tech marketing. We will then dive deeply into the entire marketing spectrum of responsibilities, ranging from product marketing to growth to communications to brand, and more. There is a range of skill sets required by different marketing specialties, particularly in digital and social media, and we will explore how you can obtain them in the field. You will learn about career trajectories across each specialty, as well as how to navigate career transitions into or away from tech marketing. By the end of this workshop, you will be armed with an understanding of marketing career options across the tech company landscape, how they differ from traditional marketing, and how to make your way into the profession. This workshop is well suited for anyone curious about starting a career in tech marketing, non-marketing professionals interested in switching jobs or specialties, or even small-business owners interested in learning how marketing professionals operate in order to hire freelance or contract help.
I lead marketing and communications at Segment, the customer data infrastructure company, including the teams and agencies responsible for user events, marketing design, campaigns, out-of-home advertising, content, PR, AR, and video. Prior to Segment, I was the Director of Marketing at Wealthfron...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.