Stanford Continuing Studies

Memorable Storytelling - Mastering a Powerful Business Tool

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About the course

There has been so much hype lately on the impact of storytelling. We keep hearing the buzz about the brain being wired for stories. We know the importance of setting, character, and action as we devour news, novels, and movies. But there is so much more to storytelling, especially when applied to business settings. When telling a story in a business context, the most important question to ask is: Will this story influence others’ behavior? For a story to be persuasive, it has to be memorable, because your customers will make decisions in your favor based on what they remember. This workshop will help you to create the types of stories that stay on people’s minds long enough to influence their behavior. By the end of this workshop, you will be able to use three effective science-based techniques for making any story memorable in a business context and providing your audiences’ brains with elements they need to encode a story so it is memorable in the long term. You will also determine the optimal amount of narrative you can use when you communicate scientific and technical information. After all, you want to be memorable and credible in front of existing and prospective customers.

Trust the experts

Carmen Simon

Carmen Simon is the founder of Memzy, which helps corporations use brain science to create and deliver memorable messages. She has worked with AT&T, Google, Cisco, HP, Merck, McDonald’s, Xerox, and ESPN, among others. Her most recent book is called Impossible to Ignore, and has been selected ...

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