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LIMRA International

Meeting the Needs of a Diverse Marketplace

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  • Strengthen your understanding of the characteristics and needs of the new consumer (a must in today’s changing environment) through a leadership lens.
  • Explore how to create and foster a culture that embraces the changing audiences for our industry’s products and services
  • Use marketplace trends and business cases determine how ethnic, gender, and generational/lifestyle diversity impact engagement with talent and consumers.
  • Understand how to leverage technology and diversity of people effectively
  • Develop best practices and a detailed action plan to address these issues in your own organization

The marketplace for financial services is changing rapidly, with women, millennials, and multi-cultural markets making up more than 75% of our customer base. At the same time, increases in the use of technology and the diversity of people who engage with customers are two of the most critical factors that business leaders must manage effectively. Leaders need a deep understanding of the changing marketplace and workforce in order to gain a competitive advantage. And, attracting and retaining diverse talent and leveraging technology in order to be sustainable for the long term is an important focus for leaders in functions throughout the organization. This session will focus on developing a practical approach to understanding and serving growing diverse market segments, while embracing technology as a part of your strategy.

The faculty will share an approach that equips leaders to adapt to the rapidly changing environment and prepare the organization for tomorrow and participants will walk away with increased knowledge of growth opportunities as well as a tactical approach to take advantage of these opportunities. Attendees do not need a background in distribution or marketing or be tech-savvy to benefit from this session.

Learning Objectives and Program Impact

  • Expand your knowledge of diversity and changing trends — addressing new technology and its impact on serving customers in our industry.
  • Gain an in-depth understanding of why diverse talent has become a business imperative.
  • Learn best practices to prepare for engaging, attracting and retaining diverse talent and consumers.
  • Craft a detailed action plan that includes short-term and long-term goals and business impact.

## Agenda

Day 1:

  • Changing marketing trends
  • The disruption countdown & understanding Thinking Styles
  • Changing behavior of new consumers
  • The changing face of new consumers
  • Unconscious Biases
  • Simulation exercise

Day 2:

  • Preparing for tomorrow
  • Managing the Multicultural Segment
  • Gender Diversity
  • Women Consumers and Women Talent
  • Developing Competitive Advantage and Unique Selling Propositions
  • Generational Diversity (Millennials)
  • Action Planning

Who should attend

This program is designed for:

  • Leaders at all levels, in all roles, who would like to expand their understanding of how to foster diversity and inclusion in their team and organization
  • Leaders at all levels with responsibility for attracting and managing diverse talent, and for reaching consumers in today’s diverse marketplace
  • Senior leaders with responsibility for diversity and inclusion initiatives


Tariq Khan is recognized global speaker and a business leader. Tariq is Founder and Chief Executive Officer of Global Diversity Marketing (GDM) and Global Diversity University. His client list includes major financial services companies in the U.S. He is also an Adjunct Professor of Leadership/St...
Mark Hug is a recognized business leader who has shaped the life insurance industry over the last three decades. Mark’s work has been highlighted in interviews and articles that have been published in trade and industry publications such as the Wall Street Journal, New York Times and Bests Review...
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