Available dates

Dec 5, 2019
London, United Kingdom
GBP 495 ≈USD 639
GBP 495 per day
Feb 3, 2020
London, United Kingdom
GBP 495 ≈USD 639
GBP 495 per day
May 1, 2020
London, United Kingdom
GBP 495 ≈USD 639
GBP 495 per day
+3 more options


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Full disclaimer.

About the course

If you have to speak to the press or present your organisation to the media, this course is for you.

It will equip you with the necessary skills and confidence to handle the media effectively, no matter what the situation.

This course is highly tailored to the issues of the delegates attending.

You will be practising with live issues and real situations.

Course Objectives

  • The Demands of Different Media
  • Face to Face Interviews
  • Being On Camera
  • Dreaded Down the Line
  • Getting Your Message Across
  • Not Just Answering Questions
  • Sharing Your Passion
  • Speaking with Clarity
  • Dealing With Nerves
  • Difficult Questions
  • How to Prepare
  • What to Ask Beforehand
  • Understanding Your Rights
  • Writing a Press Release
  • Crisis Management

Course Contents

Different media have different demands and the day is structured to reflect the specific circumstances, needs and abilities of the participants attending.

We will include many of the exercises listed below, and any additional material that the trainers feel is relevant to the delegates on the day.

Types of Interview

We examine the different types of interview you might face.

Is it a face to face meeting or over the phone?

Is it live or pre-recorded?

On TV and Radio, many interviews are done 'remotely' so you can't see the whites of anyone's eyes.

Being Prepared

How might that impact you?

And how is the interview to be used?

It might be edited to become part of a bigger story, and if so, in what context will you appear?

Interview Formats

Each interview format places different demands on you.

Anticipating them and understanding their impact on your ability to perform well can mean you are not 'wrong-footed' by broadcast technology.

You'd be amazed at how many people agree to an interview without any clear idea of what the story is about, what their part in it is, the timescale and how or when it might happen.

We cover all the basics on what to ask and how to prepare for an interview.


The best interviewees are usually those who’ve had a bit of practice.

From story outlines you have given us in advance, we will run you through an interview with an increasing degree of toughness if that's what's needed.

You get to do long, short, friendly and hostile.

Remote Interviews

You also get to do face to face and 'remote'.

Typically, you can expect to do three or four interviews during a day’s training.

We use extensive recording for you to revisit after the day so you can evaluate your own performance.

The Story

"I'm glad you asked me that..."

A journalist is interested in getting the story.

You're interested in putting yourself or your organisation across in the best light.

The two are not always the same.

We look at how to get your key messages across and avoid being drawn into saying more than you intended.

Your Message

"I'm coming to that..."

Broadcast media is always tight on time.

Get your punchiest point out within the first 30 seconds.

Practice delivering a succinct message under the pressure of the camera.


Passion is a compelling ingredient in a good interview.

We look at using conviction as part of your communication.

Handling Nerves

The more confident you feel the more confident you look.

And it's a weird thing that the more you look it, the more confident you feel.

We have exercises around looking and feeling in control and keeping your cool.

Press Releases

How to structure and order the facts in a press release so that it gets noticed and tailoring it for different media.

Crisis Management

We look at how to handle a negative story.

The different tactics on what position to take, giving or declining interviews and issuing statements.

Personal Style

We will help you identify your strengths and qualities.

You'll then receive positive feedback from their fellow participants on your strengths and what they have seen you do that works.

Take Out

Each person will have an opportunity to say:

  • What they are taking away from the day
  • What specifically they know they will use
  • Where they will practise

Participants are given a web link to their videos from the course

Ongoing Support

Two weeks after the course one of your trainers will call to see how you are getting on.

You will have email and telephone access to both of your trainers.

You'll also have access to a course web page containing

  • Handouts used during the course
  • New supportive material
  • Impact Factory PDF documents
  • Recommended reading
  • Links to our favourite videos

Trust the experts

Nick Clark Windo

Nick works at the intersection of communication, creativity and business.  As a Senior Consultant at Impact Factory, Nick has worked with all manner of clients, ranging from financial organisations like ING, Schroders and Permal, to creative companies such as DigitasLBi and Bossa Studios. He has...


Maria Peters

Maria Peters is what you might call a creative idiot... In a good way.  She comes to us with a background in radio broadcasting, comedy improvisation and education program design. The common thread woven throughout Maria’s working life is her intrinsic love of people. In particular, the psychol...


Sarah Dawrant

From political speech writing to stand-up comedy, from marketing to project management, from strategic planning to coaching, from a degree in Sociology to a diploma in public relations Sarah has packed a lot into her life already.   Originally from Canada, Sarah has lived in the UK since 2009, ...


Naina Oliver

Expect the unexpected is Naina’s motto and it has held her in good stead. When shopping one day in Leicester in her early 20’s, recently graduated and contemplating a career in Clinical Psychology she bumped into her sixth form tutor, Mr. Scaife. On hearing she was working in a watch factory whi...


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