Media Skills Masterclass

The University of Auckland Business School

What are the topics?

The University of Auckland Business School

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.

Who should attend

  • Directors, C-Suite members, spokespeople, topic specialists, communications specialists
  • Advisers who brief the people above
  • Aspirants who aim to take on any of the roles above

About the course

Learn how to manage your interactions with the media to get the best outcomes for your business.

This is a practical course on how to talk to your audiences, and how to distil your content into short, snappy and engaging pieces that the media can use quickly and easily. You’ll also learn skills and techniques to communicate with credibility, authority and, therefore, confidence.

Topics covered

  • Why do you need to interact with the media? The pros and cons
  • Your priorities – help shape today’s session
  • Strategy – how to make it easier for everyone to get the story right
  • Content − what to say, how to shape it, and how to remember it
  • Tactics – how to add audience and media appeal
  • Perspective – the new critical factor. Make it their story
  • Techniques for answering questions of all types
  • Delivery – how to add clarity, credibility and authority
  • The clinic − specific tools for specific challenges that you bring to the session

Outcomes

You will gain:

  • A discipline, a method and a plan to follow
  • The tools to save time, create certainty and maximise influence
  • Standby techniques − what to do when you don’t know what to do
  • The experience of testing out these new ideas in hands-on exercises
  • Tuition on how you can strengthen your delivery/presence
  • Strong reasons for feeling confident
  • Tools and techniques that you can adapt for use in all communications

Experts

Rob Neale

Rob has over two decades of experience coaching leaders around the world in media and advanced communication skills. His corporate client list features major global brands across a full range of businesses including banking, finance, insurance and investment, aviation, airport management, tourism...

Videos and materials

Media Skills Masterclass at The University of Auckland Business School

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.