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UNC School of Government

Media Relations for Elected Officials

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About the course


Understanding the basics of media relations is essential before even the most simple press interaction, especially when it comes to making sure you get your message across.

Government communications expert Mark Weaver, consistently rated as one of our very best presenters, will cover the art of dealing with the media and communicating your message. Weaver is a national communications advisor with nearly three decades of national and Ohio-based experience in crisis communications and media relations—serving both public and private sector clients.

Program Topics:

  • How news media gathers information
  • How the media views you
  • Rules of engagement with the news media

Master the skills to compose an effective message and compile a plan to advance that message using earned media tactics such as print, radio, TV and social media. By the end of the session you’ll not only have a much better idea of what it feels like to interact with the media, you’ll have take-away points to help you use the media to get your message out.

Topics - Local and State Government

  • Leadership and Management

Who should attend

Public Officials - Local and State Government Roles Elected Officials

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