Mastering Intelligent Automation (IA) to Boost Your Business

National University of Singapore

How long?

  • 3 days
  • online

What are the topics?

National University of Singapore


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Who should attend

Leaders and senior managers interested in pursuing Intelligent Automation opportunities within their organization, including:

  • Member of leadership team
  • Functional leaders and managers

No prior experience in intelligent automation is required.

About the course

In the age of rapidly accelerating technological innovation, Intelligent Automation (IA) is the fastest-growing technology that enables companies to significantly improve business efficiency, as well as customer and employee experiences. Organizations need to be agile and embrace the uses of IA to establish a competitive advantage and deliver business value.

This three-day programme is designed to introduce you to IA, its main technologies and how to succeed in managing an IA transformation. It exposes you to key technologies that will be instrumental when implementing IA in your organization and sets you up for success.

Through the sharing of corporate practitioners and experts in the field of Intelligent Automation, participants will learn how to establish a competitive edge and capture value in this World of Hyperautomation.

Delivered by the authors of Amazon’s best-selling book.

Core Focus

  • Understand why do we need IA and what is IA
  • Navigate the transformation of the service sector, the role of IA and service reports and the implications for capturing value and competition position
  • Be exposed to Platform Business Models that are powered by IA and how it has disrupted several sectors
  • Leverage on examples and cases of companies that have succeeded and benefited from IA
  • Deep dive into the 4 main capabilities powering IA: Execution, Language, Vision and thinking & learning
  • Manage IA transformation through project organization and management, governance, leading practices for implementation, organizational change management, and stakeholder management
  • Understand the big picture and establish a competitive advantage to capture value for your organisation

Key Benefits

  • Understand the importance and benefits of Intelligent Automation (IA)
  • Be exposed to technologies leveraged by IA and how they integrate within the current IT landscape of an organisation
  • Understand how IA can help to unlock and capture value for your organisation
  • Learn to succeed in managing an IA transformation and how to scale your transformation


Jochen Wirtz

Education Qualifications PhD, Services Marketing, London Business School, UK, 1991 BBA Hons, Double-Major: Marketing & Accounting, FH Rosenheim, Germany, 1986 Banking Exam, Retail & Corporate Banking, Chamber of Commerce and Industry, Munich, Germany, 1981 Research Interest Cost-effect...

Ian Barkin

Ian Barkin is Chief Strategy & Marketing Officer at SYKES. He is a globally recognized thought leader and veteran in the Intelligent Automation space. Barkin co-founded Symphony Ventures, a pure-play Intelligent Automation consulting company. Built in 2014, the company had more than 225 emplo...

Pascal Bornet

Pascal Bornet is a recognized global expert and pioneer in the field of intelligent automation. He is passionate about the capacity of artificial intelligence and automation to make our society more human. Bornet is a senior executive with 20+ years of experience leading digital business transfor...

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Mastering Intelligent Automation (IA) to Boost Your Business at National University of Singapore

From  SGD 3 370$2,567
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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

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