McCombs School of Business

Mastering Ideation & Prototyping to Drive Innovation

Available dates

Apr 29—May 1, 2020
3 days
Austin, Texas, United States
USD 3495
USD 1165 per day


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About the course

We’ve all stared at a blank page hoping for inspiration to strike. Teams need much more reliable and productive idea generation methods.

This class will assist you in creating the next great products, services, and experiences that produce more value for your customers and more value for your organization. Many small but effective changes to the ideation process can dramatically improve every member of your team’s ability to generate more ideas, thus addressing the design challenge and producing higher quality ideas for your organization. Through hands-on practice, you will focus on how teams can leverage the power of rapid prototyping to learn more about your ideas faster. From there, you will drive through a series of iterations that will lead to more actionable innovations for your organization to pursue.

Design Thinking

Infusing a human-centered design approach propels organizations to become better and more consistent at creating and implementing innovative ideas.

Two & Half Day Concentrated Program

Registration begins 30 minutes before class starts. Classes beginning on Monday start at 8:00 am and conclude at 12:00pm on Wednesday. Classes beginning on Wednesday start at 1:00 pm and conclude at 5:00 pm on Friday. Undo

Austin, Texas

Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.


  • Practice ideation techniques that can greatly increase the quantity and quality of possible design solutions
  • Explore various prototyping techniques for physical products, services, and digital experiences
  • Consider how stakeholder testing can provide valuable feedback to the design process to ensure more successful implementation of new innovations

Trust the experts

Stephen Walls

Biography Dr. Stephen Walls received his BBA in Marketing from Texas A&M University and his MBA and Ph.D. from The University of Texas at Austin. He teaches a wide range of marketing courses in McCombs'' undergraduate and graduate programs, including Principles of Marketing, Strategic Brand ...


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