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Lagos Business School

Mastering Blue Ocean Strategy – Creating Uncontested Market Space

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Blue Ocean Strategy offers participants a new perspective on strategy formulation and execution. They shall immerse themselves in Blue Ocean Strategy concepts, tools and frameworks, and start to create “blue oceans” of uncontested market space to help them make the competition irrelevant. They will also gain key insights on how these concepts complement and go beyond traditional approaches to strategy. There is also a strong emphasis on learning how to apply Blue Ocean Strategy concepts, tools and frameworks to real business situations in order to help their businesses break away from the competition and achieve strong,profitable growth.

An important part of the programme is the opportunity for them to immediately start applying Blue Ocean Strategy to analyse their own organisation’s strategic challenges. In addition, they will provide feedback and ideas to other participants as they search for their blue ocean to enrich the learning experience.

Key Learning Objectives

Participants will learn to:

  • Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts
  • Learn how to engage colleagues in a Blue Ocean Strategy process
  • Start developing a Blue Ocean Strategy for their organisation in order to break away from the competition through ‘Value Innovation’, the simultaneous pursuit of differentiation and low cost

Programme Curriculum

  • General Introduction + Course Introduction
  • Group Study and Preparation (Blue Ocean Strategy Simulation)
  • Introduction to Blue Ocean Strategy
  • Introduction to the Blue Ocean Strategy Simulation
  • BOS Simulation 1a: Introduction to the Red Round
  • BOS Simulation 1b: Red Round Team Competition In teams
  • Blue Ocean Strategy in Nigeria: The Interswitch Story
  • Non-customers: Reaching Beyond Existing Demand
  • BOS Simulation 2: From Red Round to Blue 1&2 Round In teams

Who should attend

This programme will benefit:

  • This seminar is designed specifically for top-level managers with responsibilities for formulating or reviewing strategy for firms, divisions, businesses, product lines, or brands. It will be especially beneficial to top-level managers in innovative or fast-changing industries or sectors.


Professor Ogbechie has a first-class honours degree in mechanical engineering from Manchester University, an MBA from Manchester Business School and a PhD in Business Administration from Brunel Business School in the UK. He has vast experience in marketing, strategy and corporate governance deri...
Nkemdilim has a Bachelor’s degree in Electrical/Electronic Engineering as well as MBA and MPhil Degrees from Pan-Atlantic University. He is currently completing his PhD work in the International Strategy Department of Pan-Atlantic University. As a Faculty member of Lagos Business School’s Strateg...


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