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eCornell Hospitality Student Story [Chorten]
On demand
Online
USD 7900

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Description

Revenue management is cross-functional and cross-disciplinary. The courses leading to a Master Certificate in Revenue Management provide the skills you need to maximize revenue in today’s complex global market. Take a strategic approach that enables your team to push the levers that drive profits and performance.

This master certificate consists of 18 two-week courses – 14 core and 4 elective courses – and provides you with in-depth training in the principles of revenue-cycle analysis and management and practice applying these principles. Create and manage customer demand, establish a marketing strategy built around well-designed control systems, and fine-tune yield management in your market.

COURSES

  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management
  • Price and Inventory Controls
  • Price Sensitivity and Pricing Decisions
  • Segmentation and Price Optimization
  • Displacement and Negotiated Pricing
  • Search Engines and Online Selling: Stimulating Incremental Demand
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
  • Marketing the Hospitality Brand Through Digital Media
  • Implementing Brand Strategy Through Digital Media
  • Electives (4 Courses)

KEY COURSE TAKEAWAYS

  • Describe hotel revenue management and its benefits and understand how to recommend room rates
  • Implement strategies to increase revenue during different seasons
  • Apply length-of-stay controls to your hotel
  • Develop an overbooking approach and manage the issues associated with it
  • Make the correct group-management decisions
  • Develop your own functional revenue management plan and apply it to additional areas of your hotel
  • Evaluate the effects of price, length of stay, demand, and availability controls on revenue
  • Know how to distinguish between transient revenue management and negotiated selling
  • Manage requests for group and negotiated business
  • Effectively use search engine marketing and understand the role of online channels and the opportunities they provide
  • Define, align, and refine a brand promise for your organization

WHAT YOU'LL EARN

  • Master Certificate in Revenue Management from Cornell Hotel School
  • 144 Professional Development Hours (PDHs)
  • 36 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification
  • 34.25 Professional Development Units (PDUs) toward PMI recertification

Who should attend

  • General managers
  • Revenue and finance managers
  • Hospitality professionals responsible for financial success

Experts

Education Qualifications PhD, Operations Management, University of Texas at Austin, 1987 MBA, New Mexico State University, 1983 MA, Public Administration, University of Virginia, 1977 AB, Political Science and Mathematics, University of Missouri, 1975 Academic Experience Visiting Professor,...
Biography Alex M. Susskind is an associate professor at the School of Hotel Administration and a member of the graduate field of communication at Cornell University. He earned his PhD in communication (with cognates in organizational communication and organizational behavior) from Michigan State...
Chris Anderson is a professor at the Cornell School of Hotel Administration. Prior to his appointment in 2006, he was on faculty at the Ivey School of Business in London, Ontario, Canada. His main research focus is on revenue management (RM) and service pricing. He actively works with industry, a...
Rob Kwortnik, associate professor of services marketing, joined Cornell's faculty after earning his PhD in business administration from Temple University in 2003. He also earned a BA in journalism from Temple and an MBA from California State University, Northridge. Kwortnik's research focuses on ...
Dr. Steven Carvell, a professor of finance at the School of Hotel Administration, has 30+ years of extensive service at the School and University including: Associate Dean of Academic Affairs, Academic Director of the Pillsbury Institute of Entrepreneurship, and the Cornell University Internation...
Dr. Carroll is a Clinical Professor (ret.) at the School of Hotel Administration. For more than twelve years he has taught economics, pricing and marketing distribution courses at the undergraduate, graduate and executive education level. He holds a B.A. degree in economics from Rutgers, an M.S. ...

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On demand
Online
USD 7900

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