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About the course
The hospitality business has more moving parts than most people realize, and more customer touchpoints than any other industry. Teamwork is essential. Whether you aspire to management, have recently been promoted, or are currently in a management position, this certificate program positions you to make a bigger impact in your organization and your career.
This master certificate consists of 18 two-week courses – 14 core and 4 elective courses – and provides the essential skills you need to ensure that your organization runs like a well-oiled machine. You’ll quickly develop the technical expertise and broad, strategic focus needed to become a top-level hospitality manager.
- Introduction to Hotel Operations
- Becoming a Powerful Leader
- Building High-Performing Teams
- Understanding Financial Statements
- Using Ratio Analysis to Evaluate Financial Performance
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Introduction to Restaurant Revenue Management
- Managing Revenue with Service Cycle
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Marketing the Hospitality Brand Through Digital Media
- Utilizing Income Statements and Operational Data
- Building Guest Loyalty
- Elective (4 Courses)
KEY COURSE TAKEAWAYS
- Define and differentiate between leadership and management
- Create a plan for overcoming new leadership challenges and forming a high-functioning team
- Identify the proper online sources of financial information for research purposes
- Understand the structure of the three principal financial statements
- Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts
- Design and execute your own pricing strategy for a particular product or service
- Develop the fundamentals and practical skills involved in planning, opening, and managing an operation
- Assess a restaurant’s revenue capability and how to maximize its profitability
- Adopt a strategy that is focused on revenue per available room (RevPAR)
- Build booking curves; account for “pick-up”; segment demand by market, group, and channel; and calculate error and account for its impact.
WHAT YOU'LL EARN
- Master Certificate in Hospitality Management from Cornell Hotel School
- 144 Professional Development Hours (PDHs)
- 24 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification
- 24 credit hours toward HRCI recertification
- 25.25 Professional Development Units (PDUs) toward PMI recertification
Trust the experts
Education Qualifications PhD, Operations Management, University of Texas at Austin, 1987 MBA, New Mexico State University, 1983 MA, Public Administration, University of Virginia, 1977 AB, Political Science and Mathematics, University of Missouri, 1975 Academic Experience Visiting Professor,...
Biography Reneta McCarthy is a senior lecturer at the School of Hotel Administration where she has been teaching in the operations management area since 1995. She teaches the introductory hotel operations and casino operations courses, in addition to the wellness and spas class. She was the facu...
Biography Cheryl Stanley is a lecturer in food and beverage management at the Cornell School of Hotel Administration (SHA). She has been involved with food since the age of ten, when she started her own chocolate business, "Cheryl''s Chocolates." Following her interest in food, she attended SHA ...
Biography Dr. Kate Walsh was named the seventh dean and E.M. Statler Professor of the School of Hotel Administration on June 16, 2017. She served as interim dean and E.M. Statler Professor for one year beginning July 1, 2016, the first day of operations for the Cornell SC Johnson College of Busi...
Rob Kwortnik, associate professor of services marketing, joined Cornell's faculty after earning his PhD in business administration from Temple University in 2003. He also earned a BA in journalism from Temple and an MBA from California State University, Northridge. Kwortnik's research focuses on ...
eCornell Hospitality Student Story [Chorten]