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About the course
What to expect in this specific seminar:
- Marketing, law and business ethics: Interrelation of the topics.
- Dilemmas and ethical problems: Legal frameworks and ethical dilemmas when offering products or services in a market.
- Stakeholders in Marketing: Bringing together different views, frameworks and ethical decisions.
- The legal framework for markets with regard to ethical decision making.
- Decision making in critical situations: Business ethics and sustainability.
The course is offered in the framework of the Executive MBA in Business & IT.
This 5-day course is part of the Executive MBA in Business & IT, however, it can also be booked as an individual Certificate Program. The course consists of a mixture of theory and practice – Professors and researchers from TUM and our partners provide the academic knowledge, which is then enriched with practioners’ insights from the industry side. In addition, group work, discussions and personal development components enhance the learning experience.
Trust the experts
The Chair of Business Engineering is focussing on the following research and teaching subjects: business transformation, business/IT alignment, and Social Media. Furthermore, we offer several executive education programs. The main areas of research at the Chair of Business Engineering are as fol...
Education Privatdozent HSG (Universität St. Gallen) Dr. oec HSG (Universität St. Gallen) Master of Business Administration (Universität Wuppertal, Universidade Tecnica de Lisboa, Universidade Nova de Lisboa) Professional Career Associate Professor, KEDGE Business School Visiting Professor, St....
Dr. Thorsten Busch has been working at the Institute for Business Ethics since 2007, first as a research assistant to Peter Ulrich and then as a research assistant to Thomas Beschorner and Florian Wettstein. From 2001 until 2007, he studied political science, economics, and management at the univ...
Education University of St. Gallen (Dr. iur. HSG 1991) Admitted to the bar 1992 Professional Experience Associate and partner with two international law firms in Zurich Memberships – Publications – Specialties Registered at the Zurich Bar Association. Member of the Zurich, Swiss and Internat...
Main Focus Information technology law, civil law/contract law, copyright and license law, data privacy law, commercial and corporate law, corporate secretary and corporate housekeeping, labour and employment law, inheritance law, food product law and education law related to (food) allergies. E...