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Stanford Continuing Studies

Marketing Without Money - Search Engine Optimization (SEO) and Social Media

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Description

Creating online publicity with little or no money is the holy grail of marketers today. SEO (search engine optimization) is the art and science of getting your company, product, or service to the top of Google or Bing search results. Social media marketing, in contrast, cultivates a positive brand image on Facebook, Twitter, or YouTube, and encourages your customers to share your marketing message across social sites. The goal is obvious: Get free internet publicity. The means is not. Whether you are an entrepreneur, a small-business owner, or a marketing manager at a large company or nonprofit, this course will help you better understand the online marketing environment. Beginning with SEO, we will discuss how to construct a Google-friendly website and build links, social mentions, and authority. Then, we will dive into social media marketing, using the analogy of a party. How do you throw a great Facebook party? A LinkedIn soirée? A YouTube meetand- greet? And how do you use Twitter, Instagram, Pinterest, and others to nurture a positive brand image and encourage your customers to share your message? By the end of the course, you will know how to transform the theory of SEO and social media marketing into a systematic online marketing plan.

Experts

Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He comes to the Group from eg3.com, where he has been Senior Editor in charge of content since 1994. Dr. McDonald is a "technologist" crazy enough to begin experimenting with online media in 1994, when ...

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