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Yale School of Management

Marketing Transformation in a Digital age

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Description

Drive immediate business results with our new, intensive, three-day Yale program that explores cutting-edge behavioral science, digital media, and data analytics.

This program, developed in concert with Yale Center for Customer Insights, answers the three top concerns we hear from global marketing leaders — how to better unearth consumer insights, how to engage with consumers in today’s digital world, and how to use big data for the greatest impact.

Marketing Transformation in a Digital Age is a three-day program designed to elevate your understanding and management of the different variables affecting modern marketing practices and to give you tools specific to improving your own organization’s practices. Our professors are world leaders in the fields of behavioral economics and data analytics—this type of cutting edge research is only available at the Yale School of Management.

With this program, you not only gain access to that research, but are in conversation with the professors themselves, as well as your peers, as you work through how behavioral economics is driving understanding of consumer behavior and decision making. This research has changed and is continuing to change the way organizations market to their customers, we want you to be a part of this new wave of marketing tactics.

KEY BENEFITS

Learn how to drive growth using cutting-edge behavioral research to:

  • Reimagine your customer’s journey in the digital age
  • Utilize the digital social network as a listening tool, brand builder, and design development lab
  • Design memorable customer experiences
  • Better frame your brand value
  • Construct data-driven experiments for faster decision making
  • Integrate new data streams to supercharge your CRM

Who should attend

The program is crafted for executives with at least 8 years of experience who lead functional teams in areas such as marketing, branding, insights, innovation, product management, digital strategy, and communications.

Experts

Professor Dhar is the George Rogers Clark Professor of Management and Marketing & Director of the Center for Customer Insights. He is an expert in consumer behavior and branding, marketing management, and marketing strategy and a leader in bringing psychological insights to the study of consu...
K. Sudhir is James L. Frank Professor of Marketing, Private Enterprise and Management and director of the Yale China India Insights (CIIP) Program. He leads the data-driven consulting and research collaborations with a range of Fortune 500 companies at the Yale Center for Customer Insights. Sudh...
Former Chief Marketing Officer at Spotify, current Executive Fellow at Yale School of Management Farbman joined Yale after serving as Chief Marketing Officer at Spotify. During his nearly four-year tenure, the company grew more than ten-fold to almost 200 million customers in 65 countries--becom...
Former Chief Brand Officer at IBM, current Executive Fellow at Yale School of Management Jon Iwata, Since 2015 Iwata has participated actively in SOM academic life, serving as a guest lecturer and sharing his knowledge and experience with Yale MBA students. In April 2018, Jon became an Executive...

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