Marketing Transformation in a Digital age
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Drive immediate business results with our new, intensive, three-day Yale program that explores cutting-edge behavioral science, digital media, and data analytics.
This program, developed in concert with Yale Center for Customer Insights, answers the three top concerns we hear from global marketing leaders — how to better unearth consumer insights, how to engage with consumers in today’s digital world, and how to use big data for the greatest impact.
Marketing Transformation in a Digital Age is a three-day program designed to elevate your understanding and management of the different variables affecting modern marketing practices and to give you tools specific to improving your own organization’s practices. Our professors are world leaders in the fields of behavioral economics and data analytics—this type of cutting edge research is only available at the Yale School of Management.
With this program, you not only gain access to that research, but are in conversation with the professors themselves, as well as your peers, as you work through how behavioral economics is driving understanding of consumer behavior and decision making. This research has changed and is continuing to change the way organizations market to their customers, we want you to be a part of this new wave of marketing tactics.
Learn how to drive growth using cutting-edge behavioral research to:
- Reimagine your customer’s journey in the digital age
- Utilize the digital social network as a listening tool, brand builder, and design development lab
- Design memorable customer experiences
- Better frame your brand value
- Construct data-driven experiments for faster decision making
- Integrate new data streams to supercharge your CRM
Who should attend
The program is crafted for executives with at least 8 years of experience who lead functional teams in areas such as marketing, branding, insights, innovation, product management, digital strategy, and communications.