Who should attend
This course is for managers, professionals and team leaders looking to create, protect or enhance client or customer value within their organisation.
About the course
This course will examine the underlying theories and concepts behind marketing, and examine what has and hasn’t changed as we head further into the digital era.
You will gain an understanding of the keys to effective marketing and how your organisation can articulate your brand and value proposition, whether it be a product; service or experience that you offer.
Through the course you will learn about how to consider your marketing strategy, and the tools and data that will help you achieve it.
What will you learn?
- Appreciate marketing’s overall philosophy and purpose
- Apply key marketing principles and language
- Use tools and techniques to evaluate the markets in which you operate
- Understand core marketing strategy types and their role in developing a value offering
Rebecca's research agenda focuses on understanding, facilitating and optimising customer relationships, engagement, and online communication strategies. Rebecca has a specific interest in the role that digital and social media play in the modern marketing communications environment. This involves...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.