Marketing in the Digital age

The University of Adelaide

How long?

  • 2 days
  • online

The University of Adelaide

Disclaimer

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Who should attend

This course is for managers, professionals and team leaders looking to create, protect or enhance client or customer value within their organisation.

About the course

This course will examine the underlying theories and concepts behind marketing, and examine what has and hasn’t changed as we head further into the digital era.

You will gain an understanding of the keys to effective marketing and how your organisation can articulate your brand and value proposition, whether it be a product; service or experience that you offer.

Through the course you will learn about how to consider your marketing strategy, and the tools and data that will help you achieve it.

What will you learn?

  • Appreciate marketing’s overall philosophy and purpose
  • Apply key marketing principles and language
  • Use tools and techniques to evaluate the markets in which you operate
  • Understand core marketing strategy types and their role in developing a value offering

Experts

Rebecca Dolan

Rebecca's research agenda focuses on understanding, facilitating and optimising customer relationships, engagement, and online communication strategies. Rebecca has a specific interest in the role that digital and social media play in the modern marketing communications environment. This involves...

Marketing in the Digital age at The University of Adelaide

From  1750 AUD$1,257

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.