Marketing Excellence for Strategic Competitive Advantage
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This programme provides marketing professionals with a broad understanding of the challenges of highly competitive markets and sees these challenges through a customer-value lens. The aim of this programme is to enable you to use marketing strategies and frameworks as a conduit for building long-term profitable relationships with customers.
WHAT YOU WILL LEARN
- Customer-facing marketing processes for value creation
- Challenges and implications of ‘connected customers’
- Making customer-centricity profitable
- Developing sustainable competitive advantages in business
- Managing the marketing mix in a competitive environment
- Reflecting on the past shaping the future