Marketing Communications Masterclass
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Full disclaimer.Description
Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning, creation, implementation, delivery and analysis of campaigns alongside other specialist partner agencies where appropriate.
Learning outcomes
- Understanding what makes ‘Great’ marketing communications campaigns.
- Creating customer profiles and Identifying audience desires and needs.
- Developing insightful communications strategies and plans.
- Best practice briefing and management of your agency or internal team.
- Creating effective integrated communications ideas and messages.
- Devising effective targeted media strategies and assessing media options.
- Setting appropriate budgets to meet marketing objectives.
- Measuring communications performance & creating your ROI template.
Who should attend
This course is for managers whose role (or a part of it) involve the research, planning, development, delivery and analysis of marketing communications, for products, services and companies with different markets, segments and customer audiences.