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The Chartered Institute of Marketing

Marketing Communications Masterclass

Oct 10—11, 2019
2 days
Cookham, United Kingdom
GBP 1315 ≈USD 1644
GBP 657 per day
Feb 6—7, 2020
2 days
London, United Kingdom
GBP 1315 ≈USD 1644
GBP 657 per day
Apr 23—24, 2020
2 days
London, United Kingdom
GBP 1315 ≈USD 1644
GBP 657 per day

How it works


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Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning, creation, implementation, delivery and analysis of campaigns alongside other specialist partner agencies where appropriate.

Learning outcomes

  • Understanding what makes ‘Great’ marketing communications campaigns.
  • Creating customer profiles and Identifying audience desires and needs.
  • Developing insightful communications strategies and plans.
  • Best practice briefing and management of your agency or internal team.
  • Creating effective integrated communications ideas and messages.
  • Devising effective targeted media strategies and assessing media options.
  • Setting appropriate budgets to meet marketing objectives.
  • Measuring communications performance & creating your ROI template.

Who should attend

This course is for managers whose role (or a part of it) involve the research, planning, development, delivery and analysis of marketing communications, for products, services and companies with different markets, segments and customer audiences.


Nigel Pearcy has been in marketing services, working with major international blue chip companies for over 20 years. His work has been recognised with a range of international marketing effectiveness awards.