Marketing Communications Masterclass

The Chartered Institute of Marketing

What are the topics?

The Chartered Institute of Marketing

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is for managers who want to improve the effectiveness of their campaigns and whose role (or a part of it) involve the management, research, planning, development, delivery, analysis and ongoing improvement of focussed marketing communications programmes.

About the course

Getting to truly understand what strategically and creatively makes the difference in great marketing communications is vital. This course will help provide you with a clear focus on the planning, creation, implementation and analysis of ‘good to great’ campaigns. The course will include peer and course director coaching on the delegates individual communications challenges and problems.

Learning outcomes

  • Understanding what makes ‘Great’ marketing communications campaigns.
  • Creating customer profiles and Identifying audience desires and needs.
  • Developing insightful communications strategies and plans.
  • Best practice briefing and management of your agency or internal team.
  • Creating effective integrated communications ideas and messages.
  • Devising effective targeted media strategies and assessing media options.
  • Setting appropriate budgets to meet marketing objectives.
  • Measuring communications performance & creating your ROI template.

Experts

Nigel Pearcy

Nigel worked for over 20 years in digital and off-line marketing communication, encompassing design, branding, DM, advertising and promotional fields. He has held MD & CEO positions for leading Independent and Group European & Worldwide marketing services businesses, managing and motivati...

Marketing Communications Masterclass at The Chartered Institute of Marketing

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.