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The Chartered Institute of Marketing

Marketing Communications Masterclass

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Next dates

Apr 29—30
2 days
London, United Kingdom
GBP 1315 ≈USD 1701
GBP 657 per day
Aug 6—7
2 days
London, United Kingdom
GBP 1315 ≈USD 1701
GBP 657 per day
Oct 10—11
2 days
Cookham, United Kingdom
GBP 1315 ≈USD 1701
GBP 657 per day

Categories

Marketing

Description

Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning, creation, implementation, delivery and analysis of campaigns alongside other specialist partner agencies where appropriate.

Learning outcomes

  • Understanding what makes ‘Great’ marketing communications campaigns.
  • Creating customer profiles and Identifying audience desires and needs.
  • Developing insightful communications strategies and plans.
  • Best practice briefing and management of your agency or internal team.
  • Creating effective integrated communications ideas and messages.
  • Devising effective targeted media strategies and assessing media options.
  • Setting appropriate budgets to meet marketing objectives.
  • Measuring communications performance & creating your ROI template.

Who should attend

This course is for managers whose role (or a part of it) involve the research, planning, development, delivery and analysis of marketing communications, for products, services and companies with different markets, segments and customer audiences.