Marketing Communications in Practice

The Chartered Institute of Marketing

How long?

  • 2 days
  • online

What are the topics?

The Chartered Institute of Marketing

Disclaimer

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Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is for marketing communications professionals who need to adopt a strategic approach to planning marketing communications.

About the course

To deliver truly effective marketing communications, requires an understanding of strategic alignment, brand strategy, marketing communication strategy, context analysis, targeting, customer-journeys, personas, message creation, channel integration, and results measurement. This course will take you through how to plan, manage and integrate marketing communications so that they are applied strategically to meet clearly defined objectives. We will introduce you to concepts, tools, and a step-by-step process, which enables you to create a structured integrated marketing communications plan that consolidates and co-ordinates your marketing communications.

Learning outcomes

  • Design a marketing communications strategy
  • Build an integrated marketing communications plan
  • Use insight, to plan your marketing communications
  • Specify and quantify marketing communications objectives
  • Prioritise and target the right customers and stakeholders
  • Use personas to understand their challenges and motives
  • Understand the customer-journey
  • Ensure that the right messages and propositions are communicated
  • Select the most appropriate tools of communication
  • Measure the results of your communications activities

Experts

Cole Hanrahan

Cole has developed and delivered marketing communications programmes for many major organisations. He has experience in winning contracts, advising companies on their marketing communications, providing communications solutions and assessing marketing communications plans. His approach is to help...

Marketing Communications in Practice at The Chartered Institute of Marketing

From  GBP 899$1,279

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.