Available dates

Mar 23—25, 2020
3 days
Rotterdam, Netherlands
EUR 2900 ≈USD 3212
EUR 966 per day
Sep 7—9, 2020
3 days
Rotterdam, Netherlands
EUR 2900 ≈USD 3212
EUR 966 per day


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About the course

New businesses are offering radically different propositions, and technological developments are creating new opportunities for growth and driving the market. As a marketeer you must understand the power of marketing to deal with this successfully. This persuasive power adds value to new products and new markets. Only companies that create and capture real value can build and sustain their long-term positions.

Shared understanding of customer value

This three-day RSM Executive Education workshop provides you with an in-depth view of critical issues in marketing and value creation. You will focus on internal and external perspectives. Marketing is typically understood to focus on external factors such as customers and competition, but in fact building a shared understanding of how the organisation creates value for customers is crucial to longer term organisational performance. So how can your management skills boost your company’s marketing strategy?

Learning objectives

After this programme, you will be able to:

  • understand the customer and the role of marketing throughout the organisation
  • have the skills to use vocabulary and tools of modern marketing
  • be able to create value through products, brands, services, and effective leadership
  • know how to bring products and services to the market and create revenue
  • recognise how technology affects the marketing and business environment.

Who should attend

You will benefit from this programme if you are a first-time or recently appointed manager in finance, marketing, human resources or another function and want to learn more about contributing to the success and value creation of your organisation through marketing.

Trust the experts

Stefano Puntoni

Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM). Stefano joined RSM after completing a PhD in marketing at London Business School. His research has appeared in many leading journals, including the Journal of Consumer Research, the Journal o...


Jason Roos

Dr Jason Roos is an associate professor of marketing at RSM. His research considers how consumers and firms learn and adapt in information-rich environments such as Internet news and online advertising. His work has been published in top academic journals including Marketing Science and Managemen...


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