Market Strategy & Competitive Intelligence

Católica Lisbon School of Business & Economics

What are the topics?

Católica Lisbon School of Business & Economics

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Who should attend

Senior management and/or Business Analysts who wish to acquire and deepen their knowledge of competitive intelligence and its application in the definition of Strategy and Market Analysis.

Key interest areas:

  • Strategy
  • Consultancy
  • Marketing
  • Business Intelligence
  • IT

About the course

How to master the competition

Market Strategy & Competitive Intelligence was designed as personalized training for top management professionals who wish to master the market through a privileged vision of the external environment, the competitors and all the necessary domains for a strategic, confident and resilient positioning.

This programs instructs participants on how to apply a set of methodologies and techniques that are essential for a complete and integrated management with all the necessary steps to develop an external perspective - required for strategic planning – and at the same time developing and implementing alert devices for a detailed monitoring, in real time, of the competitive environment.

Methodology

The methodology is based on presentation sessions, discussion and group training and follow-up individual sessions.

The Program is based mainly on a practical component, and it is the first of its kind to offer individual sessions, thus promoting the learning of concepts. Participants will be trained on how to influence key stakeholders in their surroundings and acquire critical information on the market.

The use of an online platform to prepare for the discussion sessions in class, is especially effective as it reduces the number of hours needed in class and enhances the consolidation of the concepts as a result of the individual sessions.

Objectives / Goals

  • Intelligence vs. espionage
  • Understanding how to act in order to define the external information which has a strategic impact
  • Know how to define the intelligence needs for the current business from the external environment and develop a tactic plan to acquire such information
  • Know how to interpret external cues by planning different scenarios
  • Develop technical know-how used by information services
  • Interpret the signals from the external environment and develop intelligence briefings to present solutions
  • Know how to promote internal analysis to define the scope of information needs
  • Practice personal influence in order to implement ways to acquire information
  • Coordinate and activate internal and external agent networks for information acquisition

## Curriculum

INTRODUCTION: COMPETITIVE INTELLIGENCE AND STRATEGY

3,5h CI's Integrated Methodological Overview

EXTERNAL INTELLIGENCE

On-line Competitor Analysis and External Analysis Frameworks

3,5h Discussion of Work Applied to a Case
On-line Applied Individual Work of External Analysis

INTERNAL INTELLIGENCE

On-line Key Intelligence Topics and Scenario Analysis

3,5h Discussion of Work Applied to a Case
On-line Applied Individual Work for Internal Analysis

DEVELOP THE PLAN OF ACTION

On-line Critical Knowledge and Competitive Early Warning

3,5h Discussion of Work Applied to a Case
On-line Individual Work Applied to a Real Action Plan

MANAGEMENT OF AGENTS AND EXECUTION OF CI

On-line Briefings and Neuro-Linguistic Programming
3,5h Practice of NPL

FINAL SEMINAR

3,5h Methodological Review and Discussion of Your Application

Experts

Paulo Cardoso do Amaral

Paulo Amaral has a PhD in Information Systems (Université Piere et Mair Curie). He holds an undergraduate degree in Computer Systems and Telecommunications Engineering (IST) and a MBA in International Management (CATÓLICA-LISBON). Adjunct Assistant professor at CATÓLICA-LISBON since 1996, where h...

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Market Strategy & Competitive Intelligence at Católica Lisbon School of Business & Economics

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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