Market Research

The Chartered Institute of Marketing

How long?

  • 1 day
  • in person

What are the topics?

The Chartered Institute of Marketing

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Who should attend

This workshop will be especially useful for managers and executives who are managing or implementing market research projects; whether you are responsible for commissioning research from internal or external providers or are responsible for market research as part of your wider role.

About the course

Market Research acts as the foundation to building a marketing strategy and can be used to support all marketing decisions – from communications campaigns to market planning and strategy. Information-based decision making is about using data and evidence that supports the decision-making process.

In the current climate, the importance of market research to gather feedback, understand the needs and expectations of clients and to monitor trends has become even more important.

Being able to locate sources of data and information and then analyse and present the information to support management decisions are fundamental skills in marketing. This workshop will provide the key skills necessary to plan, undertake and make use of marketing information in an efficient and timely manner for better business decisions.

Learning outcomes

  • The 10 steps of a market research project
  • How to write an effective market research brief
  • Define your market research objectives
  • When to use qualitative and when to use quantitative information
  • The uses and limitations of desk research
  • Why primary research is sometimes necessary
  • Choosing between an online survey, focus groups or other methodologies for fieldwork
  • What size of sample will provide robust results?
  • What to consider when designing your research questionnaire
  • How to analyse your findings into insight to present to others
  • Determining your market research budget

Experts

Jean Sutton

A highly experienced marketer and economist, Jean Sutton has worked in market research since graduating in economics from Trinity College Dublin. Her professional career has involved vast market research on a number of projects working for high profile companies such as the Irish Trade Board, Bri...

Market Research at The Chartered Institute of Marketing

From  595 GBP$781

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.