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Rady School of Management

Market Research for Pricing Decisions

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About the course

Pricing decisions are at the same time the easiest to make and hardest to make right. In this module we explore the various methodologies and cutting edge analyses used to optimize price. Using insights from both economics and psychology, we then explore the impact of different pricing schemes and revenue models, as well as the impact of changes to existing pricing strategies.

Who should attend

This course is appropriate for managers with oversight of pricing strategies and revenue models, as well as those who engage in market research to support such decisions.

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On Amir

Research Areas Marketing strategy Consumer behavior Pricing Judgment and decision making Risk and uncertainty Behavioral economics Business analytics Industry Areas High-tech Biotech Defense Amir''s research focuses on using psychological and economic principles to identify successful str...


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