Market Opportunity Analysis: Segmentation, Targeting and Positioning
Be able to identify potential market opportunities and the corresponding best strategies of capitalizing on those opportunities.
Companies often need to decide on the next step: which market to address? What new products/services to develop? How and where to launch a new product or service? In other words, identify potential market opportunities and the corresponding best strategies of capitalizing on those opportunities. In this module we will frameworks and tools designed to address these questions and practice using them. In particular, we will use positioning analysis as the axis around which the rest of the strategy and tactical decisions revolve.
Who should attend
This course is appropriate for managers engaged in strategic decisions, as well as those who anticipating promotion to such positions.