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Eli Broad College of Business

Market Intelligence: Identifying Counterfeit Products

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On demand
USD 250


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About the course

  • Describe relevant market structures and how counterfeit products infiltrate them
  • Discuss how to protect against the presence of counterfeits, develop skills that can be used for gathering of information, and assess the problem before taking action
  • How to utilize external and internal partners in detecting, assessing, and acting against counterfeiters in the marketplace

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