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School of Hotel Administration

Managing Revenue With Pricing

Oct 9, 2019
USD 769
Nov 20, 2019
USD 769

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Making price more variable is essential to maximizing revenue. This course presents pricing strategies you can use to make price more variable, and it considers the pros and cons of using variable-pricing strategies.

This course also examines how the availability of resources, certain staff issues, and financial impact are important considerations during the implementation of an overall restaurant revenue management strategy.

It describes the analysis and planning required during the implementation of a strategy built on variable pricing, price discrimination, price elasticity, price customization, demand-based pricing, rate fences, and menu engineering.

Key Benefits

Participants who complete this course will be able to...

  • Select and implement pricing strategies to increase revenue
  • Assess the financial impact of restaurant revenue management strategies
  • Calculate the costs and payback periods associated with implementation
  • Address implementation issues associated with staffing, management, and training

Topics Include

Module 1 - Developing a Pricing Strategy

  • The Effect of Price
  • Setting the Price

Module 2 - Implementing a Strategy

  • Determine Revenue Increases
  • Staffing and Management

Who should attend

This course is designed to show Foodservice managers how to use variable pricing to increase revenue at their restaurant.


Education Qualifications PhD, Operations Management, University of Texas at Austin, 1987 MBA, New Mexico State University, 1983 MA, Public Administration, University of Virginia, 1977 AB, Political Science and Mathematics, University of Missouri, 1975 Academic Experience Visiting Professor,...


Detailed Description
Detailed Description