Indian Institute of Management Bangalore

Managing Media & Entertainment Companies – Sustaining Creative Value

Available dates

Feb 3—5, 2020
3 days
Bengaluru, India
INR 90000 ≈USD 1252
INR 30000 per day


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About the course

Digitization is changing the face of the Media and Entertainment industry the world over. The smart phones, tablet computers and wireless broadband have made information and entertainment available on the go. We are in a networked world where the geographical boundaries are giving way to globalization. In India, we are well poised to ride this information wave as we are blessed with a young population

who are the avid customers of the Media and Entertainment industry. The Media and Entertainment as a creative process is well understood. However the evolving business models pose a challenge to the leaders of this industry. This programme from IIM Bangalore is aimed at unravelling the business and managerial challenges of this industry with specific focus on building viable business models and fund raising.


  • Provide insights into the strategic issues facing the media and entertainment industry.
  • Make sense of the digital era and its ramifications for the companies in the media and entertainment space.
  • Understanding the technology evolution and its impact on the distribution channels.
  • Developing business plans and raising finance for the new projects.
  • An opportunity to network with other media and entertainment professionals and interact with those who fund these projects.


The programme will address the following themes:

  • Key characteristics and structure of the media and entertainment industry
  • How to estimate the potential for profit
  • Best practices in managing the creative and technical professionals in the industry
  • Leadership and management of independent companies
  • The impact of 'owning the environment' to manage business
  • Developing a competitive strategy
  • How to use the social platform in a structured manner to promote your properties
  • Project management practices to manage launches on time
  • The role of corporate entity in enhancing value to media and entertainment business and the development of global strategy


Building viable business models

  • Appreciation of recent trends in Media and Entertainment industry
  • Addressing the challenges and opportunities of digitization
  • Developing business plans
  • How to estimate potential for profit
  • Project management practices to manage launches on time
  • Best practices in leading and managing creative and technical professionals
  • Raising finance for new projects

Who should attend

Primarily designed for potential leaders in an existing entertainment/media business or new media entrepreneurs, content creators, media / entertainment industry executives, financiers, marketing executives, consultants, talent managers, vendors, production house managers and directors, executive and line producers, distributors and exhibitors.

Trust the experts

S Raghunath

MNC Headquarter-Subsidiaries Relationships, Structuring and Managing Alliances and Joint Ventures, Issues In Managing Outsourcing, Role of Independent Directors in Company Boards , Managing and Sustaining Growth of IT Companies in India and Cloud Computing, Online Business Models and Strategies, ...


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