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HEC Paris

Managing Innovation & Design Thinking

Identity management for your company - Bertrand Moingeon HEC Paris
On demand
USD 79

How it works


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This specialization teaches you how to incorporate design thinking and creativity into your everyday business practices.

You will learn how to drive innovation at any stage of business development - from developing an idea to leading a company.

The curriculum also provides structured models and techniques that will enable you to become an innovator and change-maker in any industry.


The program will enable you to acquire the skills and knowledge to:

Build your own prototype for a product, service, or business design

Develop a personal toolbox and managerial framework to effectively foster creativity in your organization

Lead strategic decision-making for innovation in order to compete more effectively

Learn how to design and manage a team, a project and an organization


4 foundational courses

Course 1 - Boosting Creativity for Innovation

Develop your creative abilities and acquire a set of strategies that will enable you to tackle business issues from a new angle.

Course 2 - Strategic Management of Innovation

Understand why firms innovate, why and how they compete on innovation, and the role of innovation in shaping the strategic decisions of companies.

Course 3 - Organizational Design and Management

Evaluate the value-creating potential of your business idea and design the business model that is best suited to capturing this value.

Course 4 - Design Thinking

Discover a systematic approach to unlock creative insights and innovative solutions in situations where analytical approaches are ineffective.


Thomas Åstebro is the L''Oreal Professor of Entrepreneurship at HEC Paris; Academic Director, HEC Online Master in Innovation and Entrepreneurship; co-Director Entrepreneurship Track HEC MBA Program, and past Academic Director of the HEC Leadership Center; member of the Steering committee Groupem...

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On demand
USD 79

How it works

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