Managing Digital Marketing

The Chartered Institute of Marketing

The Chartered Institute of Marketing

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

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Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Operations

Operations management has recently become a crucial part of any company's framework. This complex process focuses on reducing organizational expenses ...

Who should attend

This course assumes a working knowledge of digital media. Attendees who will benefit most from this course are marketing managers who have a responsibility for digital communications and a wider team.

About the course

A strategic approach to digital marketing requires clarity on vision and goals. Presenting an advanced framework for reviewing and improving your current digital strategy, this course explains key decision points to identify new opportunities across the digital mix including the shift to content marketing and earned media strategies, as well as the latest trends in search marketing. The result is a better strategic approach to achieving your organisation’s online objectives.

Learning outcomes

  • Review digital trends and evaluate the impact on organisation / team
  • Examine the main principles of new media strategy and their impact on planning
  • Define a vision and set objectives for your digital marketing strategy
  • To review the role of brand, content, social media and search in digital marketing
  • Understand the pros and cons of the range of digital tools
  • Map the appropriate digital tools to digital marketing/sales funnel
  • To provide a strategic focus on planning and managing digital marketing campaigns
  • Identify KPIs and deploy tools to monitor and improve your web marketing

Experts

Matt King

Matt is an experienced strategic marketing consultant, corporate trainer and managing director of Media Safari, a strategic marketing communications agency. As a Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM), Matt helps to shape and deliver strategic communications p...

Managing Digital Marketing at The Chartered Institute of Marketing

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Operations

When it comes to operations control, whether you’re trying to optimize workflow or marketing and sales operations, you need to impact as many variables at once as possible in order to have a greater effect. However, it's not always that easy. How sho...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.