Luxury Retail Management in the Digital age
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Most luxury and premium brands have focused on integrating their distribution by developing a mix of directly operated retail stores and branded wholesale agreements with selected partners. In the recent years, this integrated retail strategy has been disrupted by the digital revolution and the development of E-commerce, mobile and social commerce. This course, which benefits from the most recent research on the development of the OMNI retail channel mindset will revisit the most important success factors of luxury retail management at the age of internet and how luxury and premium brands should secure their investments in retail.
Who should attend
- Executives and managers working in the luxury retail industry
- Middle and senior retail management
- Brand managers, merchandising and retail directors
- Marketing and commercial directors
- Brand owners