Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

Read more about Human Capital Management

In the rapidly changing global marketplace, companies that consider Human Resources as purely business-serving are inevitably falling behind. That is ...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Reviews

Comprehensive course analysis

Essentials

  • What do past participants have to say about the course?
FREE
Individual needs analysis
Order for $ 20.00

Full

  • How many participants were promoted within three years after graduation?
  • How did this course affect participants' professional trajectories?
  • How many participants got their salary increased within two years after completing the program?
  • What do past participants have to say about the course?
FREE
Individual needs analysis
Order for $ 49.00

Who should attend

Executives and senior managers who already manage luxury brands and companies or who plan to actively do so in the future.

About the course

In the past the luxury sector was exclusively for the elite, but the demand in countries with high economic has seen the industry develop dramatically. China was the forerunner and tomorrow it will be India.

The major challenge facing the luxury sector is therefore how to achieve growth without losing the essence of luxury. The industry also has to meet the challenges of social networks, e-commerce, new technologies, data, omni-channel customer experience, the impact of the millennial generation, ethical and ecological expectations, and competition generated by disruptive business models.

This program is a direct response to the needs of managers in the luxury sector in charge of creating new brands or developing business activities of existing ones.

The international expertise of our professors combined with the significant number of CEOs from luxury companies among our alumni enables us to offer you this prestigious program in advanced luxury management.

Objectives

The program will enable you to:

  • Develop the necessary skills and know-how to manage luxury brands and companies
  • Analyze the culture of luxury in order to grasp and preserve the specific nature of its management
  • Make the right strategic decisions concerning the marketing of luxury brands worldwide
  • Integrate the new challenges facing the luxury sector
  • Project yourself into the future

Program content

Consists of two 5-day sessions

Session 1

Luxury strategy

Delineating the concept of luxury. What is a luxury strategy? The specific aspects of marketing in the luxury sector, digital strategies in the luxury industry, sustainable luxury...

Session 2

THE SPECIFIC NATURE OF THE CHINESE LUXURY MARKET

Digital luxury in China, retail challenges, HR issues, improving performance levels, focus on the automobile, hospitality and personal luxury sectors, developing brands in China...

Research project

With the support of an HEC Paris professor or expert

In order to apply the theory and practical expertise gained during the sessions you will choose a strategic issue to address throughout the program. You will work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.

Experts

Jean-Noël Kapferer

Jean-Noël Kapferer received his Ph.D. from Kellogg Business School (Northwestern University, USA). He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institute) and Jap...

Videos and materials

Luxury at HEC Paris

From  EUR 17 350$21,649
Add coaching to your course booking

Coaching can personalize and deepen learning for you and your organization.


Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Human Capital Management

Basically, HR management can be defined as the effective use of human resources in an organization with the help of various management strategies. Due to the diversity of the courses, you should be aware of your needs while selecting one. Human Capit...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.