MANAGING LUXURY BRANDS AND COMPANIES WORLDWIDE
Over the last thirty years, there has been dramatic growth in the luxury sector and countries with high economic growth have seen corresponding booms in luxury sales.
The creation of this program is a direct response to the needs of luxury corporations and executives who will have to create new luxury brands or develop the business of existing ones. The international expertise of our professors combined with the significant number of CEOs from luxury companies among our alumni enables us to offer you a truly exclusive program in luxury management
The program will enable you to:
Develop the necessary skills and know-how to manage luxury brands and companies
Analyze the culture of luxury in order to grasp and preserve the specific nature of its management
Make the right strategic decisions concerning the marketing of luxury brands worldwide
Integrate the new challenges facing the luxury sector
Project yourself into the future
Consists of two 5-day sessions
Delineating the concept of luxury. What is a luxury strategy? The specific aspects of marketing in the luxury sector, digital strategies in the luxury industry, sustainable luxury...
THE SPECIFIC NATURE OF THE CHINESE LUXURY MARKET
Digital luxury in China, retail challenges, HR issues, improving performance levels, focus on the automobile, hospitality and personal luxury sectors, developing brands in China...
With the support of an HEC Paris professor or expert
In order to apply the theory and practical expertise gained during the sessions you will choose a strategic issue to address throughout the program. You will work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.
Who should attend
Executives and senior managers who already manage luxury brands and companies or who plan to actively do so in the future.