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HEC Paris

Luxury

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Next dates

Jun 30—Oct 25
12 daysModules info
Paris, France
EUR 15950 ≈USD 17936
EUR 1329 per day

Description

MANAGING LUXURY BRANDS AND COMPANIES WORLDWIDE

Over the last thirty years, there has been dramatic growth in the luxury sector and countries with high economic growth have seen corresponding booms in luxury sales.

The creation of this program is a direct response to the needs of luxury corporations and executives who will have to create new luxury brands or develop the business of existing ones. The international expertise of our professors combined with the significant number of CEOs from luxury companies among our alumni enables us to offer you a truly exclusive program in luxury management

OBJECTIVES

The program will enable you to:

Develop the necessary skills and know-how to manage luxury brands and companies

Analyze the culture of luxury in order to grasp and preserve the specific nature of its management

Make the right strategic decisions concerning the marketing of luxury brands worldwide

Integrate the new challenges facing the luxury sector

Project yourself into the future

PROGRAM CONTENT

Consists of two 5-day sessions

SESSION 1

LUXURY STRATEGY

Paris, France

Delineating the concept of luxury. What is a luxury strategy? The specific aspects of marketing in the luxury sector, digital strategies in the luxury industry, sustainable luxury...

SESSION 2

THE SPECIFIC NATURE OF THE CHINESE LUXURY MARKET

Shanghai, China

Digital luxury in China, retail challenges, HR issues, improving performance levels, focus on the automobile, hospitality and personal luxury sectors, developing brands in China...

RESEARCH PROJECT

With the support of an HEC Paris professor or expert

In order to apply the theory and practical expertise gained during the sessions you will choose a strategic issue to address throughout the program. You will work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.

Who should attend

Executives and senior managers who already manage luxury brands and companies or who plan to actively do so in the future.

Experts

Biography Jean-Noël Kapferer received his Ph.D. from Kellogg Business School (Northwestern University, USA). He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institu...
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