Available dates

Jun 14—Oct 31, 2020
10 daysModules info
Paris, France
EUR 17350 ≈USD 19761
EUR 1735 per day


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About the course

In the past the luxury sector was exclusively for the elite, but the demand in countries with high economic has seen the industry develop dramatically. China was the forerunner and tomorrow it will be India.

The major challenge facing the luxury sector is therefore how to achieve growth without losing the essence of luxury. The industry also has to meet the challenges of social networks, e-commerce, new technologies, data, omni-channel customer experience, the impact of the millennial generation, ethical and ecological expectations, and competition generated by disruptive business models.

This program is a direct response to the needs of managers in the luxury sector in charge of creating new brands or developing business activities of existing ones.

The international expertise of our professors combined with the significant number of CEOs from luxury companies among our alumni enables us to offer you this prestigious program in advanced luxury management.


The program will enable you to:

Develop the necessary skills and know-how to manage luxury brands and companies

Analyze the culture of luxury in order to grasp and preserve the specific nature of its management

Make the right strategic decisions concerning the marketing of luxury brands worldwide

Integrate the new challenges facing the luxury sector

Project yourself into the future


Consists of two 5-day sessions



Delineating the concept of luxury. What is a luxury strategy? The specific aspects of marketing in the luxury sector, digital strategies in the luxury industry, sustainable luxury...



Digital luxury in China, retail challenges, HR issues, improving performance levels, focus on the automobile, hospitality and personal luxury sectors, developing brands in China...


With the support of an HEC Paris professor or expert

In order to apply the theory and practical expertise gained during the sessions you will choose a strategic issue to address throughout the program. You will work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.

Who should attend

Executives and senior managers who already manage luxury brands and companies or who plan to actively do so in the future.

Trust the experts

Jean-Noël Kapferer

Jean-Noël Kapferer received his Ph.D. from Kellogg Business School (Northwestern University, USA). He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institute) and Jap...


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