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Who should attend

Executives and senior managers who already manage luxury brands and companies or who plan to actively do so in the future.

About the course

In the past the luxury sector was exclusively for the elite, but the demand in countries with high economic has seen the industry develop dramatically. China was the forerunner and tomorrow it will be India.

The major challenge facing the luxury sector is therefore how to achieve growth without losing the essence of luxury. The industry also has to meet the challenges of social networks, e-commerce, new technologies, data, omni-channel customer experience, the impact of the millennial generation, ethical and ecological expectations, and competition generated by disruptive business models.

This program is a direct response to the needs of managers in the luxury sector in charge of creating new brands or developing business activities of existing ones.

The international expertise of our professors combined with the significant number of CEOs from luxury companies among our alumni enables us to offer you this prestigious program in advanced luxury management.

Objectives

The program will enable you to:

Develop the necessary skills and know-how to manage luxury brands and companies

Analyze the culture of luxury in order to grasp and preserve the specific nature of its management

Make the right strategic decisions concerning the marketing of luxury brands worldwide

Integrate the new challenges facing the luxury sector

Project yourself into the future

Program content

Consists of two 5-day sessions

Session 1

Luxury strategy

Delineating the concept of luxury. What is a luxury strategy? The specific aspects of marketing in the luxury sector, digital strategies in the luxury industry, sustainable luxury...

Session 2

THE SPECIFIC NATURE OF THE CHINESE LUXURY MARKET

Digital luxury in China, retail challenges, HR issues, improving performance levels, focus on the automobile, hospitality and personal luxury sectors, developing brands in China...

Research project

With the support of an HEC Paris professor or expert

In order to apply the theory and practical expertise gained during the sessions you will choose a strategic issue to address throughout the program. You will work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.

Experts

Jean-Noël Kapferer

Jean-Noël Kapferer received his Ph.D. from Kellogg Business School (Northwestern University, USA). He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institute) and Jap...

Videos and materials

Luxury at HEC Paris

From  17350 EUR$20,273

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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