Who should attend
Executives and senior managers who already manage luxury brands and companies or who plan to actively do so in the future.
About the course
In the past the luxury sector was exclusively for the elite, but the demand in countries with high economic has seen the industry develop dramatically. China was the forerunner and tomorrow it will be India.
The major challenge facing the luxury sector is therefore how to achieve growth without losing the essence of luxury. The industry also has to meet the challenges of social networks, e-commerce, new technologies, data, omni-channel customer experience, the impact of the millennial generation, ethical and ecological expectations, and competition generated by disruptive business models.
This program is a direct response to the needs of managers in the luxury sector in charge of creating new brands or developing business activities of existing ones.
The international expertise of our professors combined with the significant number of CEOs from luxury companies among our alumni enables us to offer you this prestigious program in advanced luxury management.
The program will enable you to:
Develop the necessary skills and know-how to manage luxury brands and companies
Analyze the culture of luxury in order to grasp and preserve the specific nature of its management
Make the right strategic decisions concerning the marketing of luxury brands worldwide
Integrate the new challenges facing the luxury sector
Project yourself into the future
Consists of two 5-day sessions
Delineating the concept of luxury. What is a luxury strategy? The specific aspects of marketing in the luxury sector, digital strategies in the luxury industry, sustainable luxury...
THE SPECIFIC NATURE OF THE CHINESE LUXURY MARKET
Digital luxury in China, retail challenges, HR issues, improving performance levels, focus on the automobile, hospitality and personal luxury sectors, developing brands in China...
With the support of an HEC Paris professor or expert
In order to apply the theory and practical expertise gained during the sessions you will choose a strategic issue to address throughout the program. You will work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.
Jean-Noël Kapferer received his Ph.D. from Kellogg Business School (Northwestern University, USA). He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institute) and Jap...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.