About the course
Leveraging Social Media to Build Strong Brands
Brand loyalty is the tendency of consumers to continuously purchase one brand’s product over another, and it can truly make or break a company. It drives in-store traffic, visits to your website, word-of-mouth recommendations, and the conversion of leads to customers. This means the difference between profits and losses.
In today’s interconnected world, brand loyalty depends on your ability to leverage the power of social media to build connections with your prospects and customers. Do you know that worldwide, there are over 2.45 billion monthly active Facebook users as of 2019? That is just one social media network.
Tapping into your social media market and communicating with followers is no longer an option – it is a requirement. Aggressively cultivating customers on Facebook, Twitter, Instagram and other social media platforms is a critical way to create loyal customers and brand followers who continue to purchase your products and services and act as your brand ambassadors.
In this session, Dr. Nguyen will use industry best practices and findings from academic research to illustrate important strategies to leverage social media to build brand loyalty.
Dr. Nguyen teaches Brand Insights and Brand Strategy for MBA students and New Product Design for undergraduate students at Eli Broad College of Business. She received her doctorate in marketing from the University of Connecticut and was a 2013 UConn Hall of Fame Award recipient. Her research focu...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.