Leveraging Social Media to Build Brand Loyalty: Business and Bagels

Eli Broad College of Business

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Eli Broad College of Business

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Leveraging Social Media to Build Strong Brands

Brand loyalty is the tendency of consumers to continuously purchase one brand’s product over another, and it can truly make or break a company. It drives in-store traffic, visits to your website, word-of-mouth recommendations, and the conversion of leads to customers. This means the difference between profits and losses.

In today’s interconnected world, brand loyalty depends on your ability to leverage the power of social media to build connections with your prospects and customers. Do you know that worldwide, there are over 2.45 billion monthly active Facebook users as of 2019? That is just one social media network.

Tapping into your social media market and communicating with followers is no longer an option – it is a requirement. Aggressively cultivating customers on Facebook, Twitter, Instagram and other social media platforms is a critical way to create loyal customers and brand followers who continue to purchase your products and services and act as your brand ambassadors.

In this session, Dr. Nguyen will use industry best practices and findings from academic research to illustrate important strategies to leverage social media to build brand loyalty.

Experts

Hang Nguyen

Dr. Nguyen teaches Brand Insights and Brand Strategy for MBA students and New Product Design for undergraduate students at Eli Broad College of Business. She received her doctorate in marketing from the University of Connecticut and was a 2013 UConn Hall of Fame Award recipient. Her research focu...

Leveraging Social Media to Build Brand Loyalty: Business and Bagels at Eli Broad College of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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