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Leonard N. Stern School of Business

Leveraging Data as a Strategic Asset

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The power of data analytics in business is widely acknowledged; despite this, many firms have difficulty reaping the benefits. Why? They face two main challenges: (1) understanding what analytics can and cannot do when making business decisions, and (2) integrating analytics into every aspect of the organization, rather than relegating it to a separate corner of the firm.

This program is designed to help executives leverage analytics to improve their decision-making skills across their organization. Through a combination of discussion, simulation and experiential exercises, participants will develop a clear understanding of what decisions analytics can help them make, and the best way to transform analytics insights into strategies.

Program Takeaways

  • Analytics-Driven Strategy – Understand the difference between correlation and causality, why it matters for strategic decision making and how analytics can be used to develop data-supported strategies
  • Analytical Tools – Explore both dashboard-based and multivariate-based analytical tools that facilitate better decisions
  • Value of Data – Recognize the need to build decision-centric organizations, and learn how to foster a culture that fully utilizes data and realizes the value of investment in analytics


Day 1

Session 1: The Potential and Limits of Data Analytics

  • Understanding what questions data analytics can and cannot answer
  • Introducing data-driven decision making by linking data with strategy

Session 2: Data-Driven Decision Making

  • Applying data to real world decisions
  • Understanding how the difference between correlation and causality does–and does not–affect decision making

Day 1 Conclusion and Evaluations

Day 2

Session 3: Beyond Descriptive Data

  • The potential and benefits of multivariate insight
  • Guided exploration of using regression to make decisions and achieve better insight

Session 4: Decision-Centric Organizations

  • What it means to build a decision-centric organization
  • Applying decision-centric organizing to your organization

Program Conclusion and Evaluations

Who should attend

Although there are no formal education or background requirements, this course is designed for executives who meet the criteria below. While we strongly encourage global participation, please note that all courses are taught in English. Proficiency in written and spoken English is required.

  • Years of Experience – Designed for professionals with 5+ years of work experience
  • Job Functions – Ideal for professionals responsible for analytics-based projects or reports, or who interact frequently with data analysts
  • Prerequisites – Intended for individuals with strong business knowledge but limited or no knowledge of the technical side of business analytics


Biography J.P. Eggers joined New York University Stern School of Business as an Assistant Professor of Management and Organizations in July 2008. Professor Eggers teaches the core M.B.A. strategy class and a strategy capstone elective. Professor Eggers's research interests focus on technologica...


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