Comprehensive course analysis
Who should attend
We welcome professionals from any sector, in any role, who want to enhance their business knowledge and grow in their professional career.
About the course
This 10-week online learning journey gives you a broad base in the fundamentals of business. Through five in-depths modules on strategy, finance, marketing, operations and people management, you’ll gain the knowledge and skills to discuss key business issues with confidence. And at the end of the programme, you’ll gain an official Vlerick Certificate in Business Essentials.
WHY THIS PROGRAMME?
After completing this online programme, you’ll:
- Gain confidence by learning, or refreshing your understanding of, the essential concepts of business fundamentals
- be able to interpret actions and decisions from (top) management
- be able to identify how your projects and actions contribute to the strategy of the organisation
- develop a broad network with the programme colleagues.
Learn to Speak Business is flexible and designed to work around your professional and personal commitments. There’s a new module every two weeks that you work through at your own pace – and you’ll need to dedicate around five hours per week to studying.
The modules bring together a number of learning formats to help you get the most from the programme – including reading, short videos, quizzes and opportunities to get critical feedback from peers. At the end of each module, you’ll take part in a Q&A session with faculty. Throughout the programme, you will also be supported and challenged by your ‘buddy’, a fellow learner.
On top of that, during 2 live sessions, you will become more inspired by engaging keynote speakers, and you’ll collaborate with your fellow learners and develop an even broader network. To gain your certificate, you need to complete at least four of the five modules. But of course, you’re more than welcome to follow all of them.
Ann advises you on the supply chain that best fits your strategy and your products. Ann Vereecke is Professor of Operations and Supply Chain Management at Vlerick Business School and Ghent University. She is Partner and Faculty Dean of Vlerick Business School. She graduated as an engineer at Ghen...
Wouter De Maeseneire obtained his PhD from Erasmus University Rotterdam. He has worked as Assistant Professor in Corporate Finance at Erasmus and as Visiting Professor at Vlerick Business School. Currently he is Associate Professor in Corporate Finance at Vlerick and Visiting Professor at Erasmus...
Katleen is an Associate Professor in Leadership and Coaching at Vlerick Business School. She is also the head of a centre that specializes in monitoring leadership trends and the development of innovative leadership & coaching tools. Her specific areas of expertise include inclusive leadershi...
Professor Carine Peeters is Full Professor at Vlerick Business School. Before joining the School she worked as a faculty member at Université libre de Bruxelles, Solvay Brussels School of Economics and Management where she also obtained her Phd in 2004. From 2004 to 2006 Professor Peeters spent t...
Fred Lemke, Ph.D., MBA, is Full Professor of Marketing & Sustainability at Vlerick Business School and leads management workshops on the interface of marketing, sustainability, innovation, value creation, customer experience, and reputation. He also holds positions at Newcastle University Bus...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.