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Kenan-Flagler Business School

Leading With Analytics

Sep 30—Oct 2, 2019
3 days
Chapel Hill, North Carolina, United States
USD 4900
USD 1633 per day

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Description

As data transforms the business landscape, organizations now have access to a wide range of information. Understanding the power and implications this growing amount of data presents can seem overwhelming, but ignoring the opportunity could result in poor performance and the possibility of failure. To ensure your organization is not a casualty of disruption, Leading with Analytics provides you with the critical knowledge and skills to best leverage data and use it most effectively.

Outcomes

  • Ask the right questions of data to obtain meaningful answers
  • Develop a plan for capitalizing on the value of data to implement an effective strategy
  • Analyze collected data to distill themes and tell business critical stories
  • Use a data-oriented approach to inform practical decision-making
  • Identify the best data analytic tools for your organization’s unique challenges
  • Design visuals that tell a clear story

Who should attend

Mid to senior-level managers who have little or no training in business analytics and need a review of fundamental and critical data analytics concepts.

Experts

  Heidi Schultz is a professor of management and corporate communication at UNC Kenan-Flagler where she teaches oral and written business communication. She was instrumental in founding the area and served as its chair for 16 years before stepping down in 2013. Her current interests and res...
  Tarun Kushwaha works in the area of customer relationship management (CRM), channel management and international marketing. He focuses on understanding customers’ channel choice behavior, marketing resource allocation across channels and segments, financial and non-financial impact of CR...
Adam Mersereau’s research interests are in data-driven dynamic optimization. Dr. Mersereau is particularly interested in settings where decisions are best made by integrating estimation and optimization, as opposed to the usual paradigm of estimating parameters first, then optimizing decisions ba...
Brad Staats examines how individuals and organizations learn and improve in order to stay relevant, innovate and succeed on an ongoing basis. His teaching focuses on learning and analytics. In addition to teaching on these topics at UNC Kenan-Flagler, he works with many companies around the world...