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Ashridge Executive Education

Leading Through Influence

Jul 10—12
3 days
Berkhamsted, UK
GBP 4500 ≈USD 5720
GBP 1500 per day
Sep 23—25
3 days
Berkhamsted, UK
GBP 4500 ≈USD 5720
GBP 1500 per day

How it works


In today’s hectic and complex business environment, managers and leaders must influence and persuade others by creating successful and effective working relationships. The ability to influence is critical to impact, reputation, and success.

Gaining buy-in from internal and external stakeholders is an essential part of becoming a great leader. Having the ability to influence colleagues at all levels requires understanding what your personal approach is and how to refine that to maximize your persuasiveness.

This course will help you introduce you to the latest strategies in persuasion to help you diagnose, analyze, and refine your influencing approach. You’ll learn from our faculty who have mastered the art of influencing in the workplace and put theoretical strategies to the test in immersive simulations with peers and actors

Program overview

In today’s hectic and complex business environment, managers and leaders must influence and persuade others by creating successful and efective working relationships. Whatever their level in your organization, the ability to influence is critical to their impact, reputation, and success. They cannot be an efective leader or manager if they cannot relate to and influence others.

This program will help diagnose, analyze, and refine the influencing approach and style of participants, as well as practice the latest strategies for persuasive success.

Our goal is to develop an individual’s confidence in influencing others, so we provide an extremely supportive environment in which they can assess and improve the skills required to create successful working relationships. Participant outcomes

As a participant, you will:

  • Develop the understanding of your influencing strengths and how to adapt your approach to suit others
  • Acquire a range of tools and techniques which could be applied to an influencing scenario
  • Gain the ability to influence strategically and successfully work with a range of stakeholders
  • Have the opportunity to work on your own influencing challenges and gain the confidence to implement your ideas back at work

Organizational outcomes

Your managers will return to work having mastered our influencing techniques, energized and ready to apply their learning. They will have the know-how to generate enthusiasm and motivation among those they need to influence owing to improved body language, a louder voice, higher awareness of themselves and others, and the capability to adapt and flex their style and build productive working relationships.

Who should attend

Participants who have management experience and a good understanding of how to make the most of their team, they are looking to improve their ability to persuade, gain buy-in from, and influence other internal and external organizational stakeholders. They will be a manager or leader who must influence others to achieve success in their current or future role. Participants need to work with others by obtaining voluntary buy-in, commitment, and cooperation.


As a Director of Open Programs, Pam has responsibility for the Fast Track Advanced Management Programme, as well as a suite of influencing and performance management programs. She also works with a range of clients, from a broad range of business sectors and backgrounds. Before joining Ashridge ...
Fiona is an Ashridge Adjunct and an Independent Trainer, Coach and Author. She spent 24 years on the full time faculty at Ashridge where she was a Client and Programme Director. She spent ten years as a member of the Ashridge Management Committee during which time she managed one of three facult...
Mike Brent specialises in leadership, team-building, influencing, coaching, cross cultural management, leading change and personal development. His interests include how to foster self-awareness and creativity, and how to challenge effectively. Mike is widely published in the areas of influencing...
Kerrie is an Associate Professor of Organisational Behaviour at Ashridge Executive Education, Hult International Business School specializing in leadership development with a particular expertise in leader emotional intelligence (EI) and its practical application for individuals and organizations...


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