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About the course

Today’s business environment is increasingly dependent on the co‐operation between Western and East Asian business units. The objectives are often straightforward, and there is a need to transfer knowledge to access the big emerging properties of the Asian markets. This frequently involves mobilizing design and engineering capabilities from the west and functions involving production, marketing and sales in the East, and vice-versa. In the future, we are going to see hybrids of business models that are more capable of global integration than today.

The course is based on a management game, allowing Chinese and Western participants to interact in leading a multi‐site international company over many years of operations. The business game will let the participants experiment with products and business platforms, copying existing ones or developing new practices. Long‐term and short‐term effects of these will be developed throughout the exercise.


  • How to deal with cross‐cultural issues
  • When and how to share knowledge (and when to protect it)
  • How to balance exploration and exploitation
  • How to lead a global business (corporate governance)

Trust the experts

Jon Erland Bonde Lervik

I am currently Associate Professor at the department of Leadership and organizational management at BI Norwegian School of Management. I previously held a lectureship at Lancaster University Management School. I did my PhD at the Norwegian School of Management, where I examined transfer and insti...


Kim Van Oorschot

Dr. Kim van Oorschot is Professor Project Management & System Dynamics in the Department of Leadership and Organizational Behaviour at the BI Norwegian Business School. Her current research focuses on decision-making, trade-offs, and tipping points in dynamically complex settings, like new pr...


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