Leading Business Transformation in Asia
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The Asian region has rapidly developing – sometimes volatile – markets, changing regulatory structures and widely varying government systems. As such, it presents managers with unparalleled challenges. The Asian International Executive Programme prepares executives for senior management challenges, while also helping you make a successful transition from specialist to generalist.
Consistently set within an Asian context, this general management programme will provide you with frameworks for structuring your intuitive understanding of business fundamentals, such as strategy, operations, finance, marketing, change management, and judgement and decision making. It is an intensive experience that will sharpen your decision-making skills and broaden your knowledge of the Asian business environment in just two weeks.
HOW YOU BENEFIT
- Gain greater insight into business fundamentals and confidence to lead across functions and geographical borders.
- Acquire a new approach to strategy, processes and up-to-date business models in an Asian context.
- Understand which business principles and practices are more or less universal and which need to be tailored to the Asian region.
- Continue receiving up-to-date information on issues faced in Asia through invitations to panel discussions after completing the programme.
The Asian International Executive Programme prepares executives for senior management challenges, helping make the transition from specialist to generalist a successful one. Consistently set within an Asian context, over two weeks the programme will provide you with frameworks for structuring your intuitive understanding of business fundamentals, such as strategy, people, operations, finance and marketing. Using case studies, simulations and group work the programme explores the ultimate objective of all organisations: value creation.
POWERFUL LEARNING PROCESS
Thought-provoking lectures to grasp the latest thinking and the most complex concepts Interactive case studies and simulations based on real-life business dilemmas from Asia and beyond Classroom discussions and group work that open up new perspectives, giving you the benefit of experience and expertise that is very different from your own Simulations to test your skills and knowledge in a highly competitive yet risk-free environment
PRINCIPLES AND CONTENT
INSEAD uses the breadth and depth of the programme to give you the key to business and career growth: value creation – the central concept that runs through the entire curriculum. This is the objective of all organisations, whether publicly traded, family-owned, state-run or not-for-profit.
The key areas explored in order to understand the concept of value creation are: world economic outlook, consumer behaviour in a crisis, strategy and finance, and management accounting.
We give you the frameworks to understand and make an impact on the way people, teams and organisations as a whole function. The issues surrounding managing people and managing change are universal, but we help you to address the challenges most relevant to Asia.
We focus on the key tools and tactics used by leaders to motivate change and to build momentum that overcomes resistance to change. Judgement and decision-making, as well as marketing strategies in the Asian economy, are also a focus.
Who should attend
Our classes typically consist of participants from over 30 nationalities. We believe that this diversity creates the unique environment at INSEAD and enriches your learning experience. Participants cover the full spectrum of business professionals and leaders from the private or public sectors – from heads of product divisions, geographical regions or other major business units to senior executives. They are usually:
- Executives with at least eight years of management experience or newly-appointed general managers
- Already working in Asia (or preparing to) or with responsibilities that are specific to the region.