Comprehensive course analysis
Who should attend
- Executives, and other leaders, who need to connect operational decisions with the overall company strategy and to the bottom line, whether or not they are directly involved with operations.
- Professionals whose job scope is expanding to include operations decisions, and those who must assess the impact of operations on strategic initiatives.
- Operations professionals whose increased responsibilities include providing input to their firm’s strategy.
- Managers in both operations and non-operations roles who anticipate an increase in job scope in the near future: o Strategy/business development executives
o R & D, innovation, and new product development leaders
o Senior marketing managers
o Senior finance and accounting managers
o Procurement, sourcing, or purchasing leaders
o Demand and inventory managers
o Cost manufacturing engineers
About the course
Organizations create products or services that are demanded by a market. An automobile manufacturer produces cars that consumers drive; a restaurant produces food that customers eat; a consulting firm produces recommendations that clients consider; a hospital provides care that patients require. A firm’s operations are the processes, resources, and capabilities that together produce its goods and services. In the best organizations, excellent operations do not just “happen”—they are carefully designed to align with, and enable, the overall strategy of the firm.
In this program, you will learn how to understand and analyze the operations of your firm, and how to design effective operations strategies that align with your organization's strategic goals.
- Using the fundamental tools and concepts from this program, you will be able to think rigorously and effectively about how to manage your organization’s operations to match supply and demand.
- Leveraging a framework taught in this program, you will be able to link your firm's operational choices to its overall strategic vision.
- You will learn how to analyze and design effective operations strategies.
Managing an organization’s operations effectively is key to meeting market demand and competing successfully in the market. As a result, a fundamental understanding of operations is crucial for all managers, be it in manufacturing or services, for-profit firms or non-profit organizations, start-ups or large, established firms. This program lays the groundwork for just such an understanding and introduces the most essential principles of the science—and art—of leading business strategy through operational excellence.
Virtual Program Format
Are you ready to gain substantial insights into how to align operations processes with your organization's business strategies? Enhance your contributions to your organization and increase value for your stakeholders by understanding the opportunities and challenges in operations management. This "live virtual" program is filled with stimulating activities, engaging games to illustrate concepts, and challenging case studies. These will be coupled with faculty research presentations and group discussions, demonstrating queueing theory and constraints, and covering capacity expansion, specialization, and strategy alignment. You’ll leave with a strong foundation in operations management, understanding issues your operations processes are likely to face, what the key methods for evaluating options to address these challenges are, and how to optimize your operational activities to align most effectively with your firm’s strategy.
This live-streaming virtual course consists of:
- Six 2-hour live-streamed class sessions (held twice a week over a three-week period)
- Two informative and fun simulation games--one about inventory management in a supply chain, and the other about sourcing options and choices
- Pre-session readings and questions to address to familiarize yourself with the session topic(s)
- Robust live, online class discussions with your instructor and other participants, who come from across the health care industry
Classes will be held using Zoom video-conferencing, which creates a virtual classroom where you can see the professor and presentation screen, as well as seeing the other participants. Similarly, the professor can see all of the students who engage online during the group session. You’ll be able to communicate with both the professor and your peers through this platform.
Academic Area: Operations Management Teaching / Research Interests Distribution and Supply Chain Management, Operations Management Bio Fernando Bernstein is Professor of Operations Management at the Fuqua School of Business, Duke University. He obtained a Ph.D. in Operations Management from the...
Academic Area: Operations Management Bio Robert Swinney is an Associate Professor in the Operations Management area of the Duke University Fuqua School of Business. His research addresses multi-player problems in supply chain management, with a focus on the impact of customer behavior on operat...
Kevin Shang is a Professor of Operations Management at the Fuqua School of Business, Duke University. Professor Shang received his M.B.A. from the University of California, Riverside in 1998 and Ph.D. from University of California, Irvine in 2002. Professor Shang's area of expertise is supply ch...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.