Yale School of Management

Available dates

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.

About the course

The curriculum examines the challenges and opportunities of the ever-changing publishing landscape. You will learn from prominent industry leaders in this week-long intensive. Past speakers have included Richard Stolley (People and Time, Inc.), Dorothy Kalins (Dorothy Kalins Ink, LLC), Michael Clinton (Hearst Magazines), and Kevin McKean (DataNeutrality.org). See session descriptions in the Print and Digital Media Curriculum tab.

From Previous Participants

“One of YPC’s unique aspects is that you are fully immersed for an entire week and you’re hearing not just about the current state of our industry but about the future. You’re hearing from some of the best and brightest people who are carving out what it means to be a modern magazine company, not just right now but five years from now.”

— Cindy Leive, Editor-in-Chief, Glamour

“The Yale Publishing Course brings together some of the most innovative and dynamic leaders from the magazine media world all in one place. The course provided a unique ‘look behind the curtain.’ I am definitely walking away with so much new knowledge that I plan to put into action at my company.”

— Michael Krans, Associate Publisher, Sales, Harper’s Bazaar

.“The Yale Publishing Course is an extraordinary opportunity to learn from, and converse with, the best minds in publishing today in the most beautiful, distinguished setting. Chatting over lunch and marveling over the detailed presentations, I feel like I’ve met my dream-team board of advisors.”

— Michelle Herrera Mulligan, Editor-in-Chief, Cosmopolitan for Latinas

An Immediate Return on Investment

  • Leadership toolkit to guide and develop inspired teams in tumultuous times
  • Innovation framework to drive growth in a global world
  • Implications of cultural change and transition for management, staff, and personal career development
  • Brand building through behavioral science-driven consumer understanding
  • Approaches to marketing in the digital age incorporating social media, podcasts, and data analytics
  • New thinking on new revenue sources
  • Connection to global network of professionals with shared intellect and passion

Who should attend

Leaders from large, medium, and small publishing companies and elsewhere in the industry, including:

  • CEO, President, Founder, CMO, CTO and COO
  • Editor, Editor-in-Chief and Managing Editor
  • Marketing, Sales, Business Development, Advertising Manager, Publicity and Digital Strategy Manager / Director
  • Audience Development and Subscription Manager / Director
  • Journalist
  • Creative Director
  • Literary agents and publising consultants

Trust the experts

Nathan Novemsky

Professor Novemsky is Professor of Marketing in the Yale School of Management and has an appointment as Professor of Psychology in the Department of Psychology at Yale University. He is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral econ...

More...

Marissa King

Professor King’s research examines social influence, social networks, and team dynamics. Her most recent line of research analyzes the individual and group level behaviors that are necessary to implement changes in the (re)design of organizations using wearable social sensors. This work highlight...

More...

Jiwoong Shin

Professor Shin’s research focuses on analytical modeling of strategic interactions between firms and consumers; in particular, consumer search theory, advertising, pricing strategies, and CRM. His current work in communication strategy investigates (i) the role of vague messages and offers novel ...

More...

Jim Baron

James Baron is the William S. Beinecke Professor of Management, with a secondary appointment in the Department of Sociology. Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; ec...

More...

Michael Clinton

Michael A. Clinton was named president, marketing and publishing director of Hearst Magazines in June 2010. He is also a member of the board of directors of Hearst Corporation. Formerly, Clinton was the executive vice president, chief marketing officer and publishing director of Hearst Magazines,...

More...

Richard Dorment

Richard Dorment is the editor in chief of Men’s Health, where he oversees all editorial content of the world’s largest men’s magazine across its print, web, social, and video platforms. Before joining Men’s Health in April 2018, he was an editor at Wired (where he focused on editing narrative and...

More...

Maya Draisin

Maya Draisin is a creative leader with a passion for the future and how technology is changing our world. She has demonstrated success in conceiving and executing world-class cross-media programs that drive sales and build brands. Maya excels at devloping and managing relationships and building c...

More...

Jon Hart

Jonathan Hart is NPR's Chief Legal Officer and General Counsel. He represents NPR in all legal matters and serves as legal advisor to the President and CEO, Board of Directors and Foundation Trustees, and NPR management. He also serves as NPR's Chief Ethics Officer and as Secretary to the NPR Boa...

More...

Bonnie Kintzer

Bonnie Kintzer is the President and Chief Executive Officer of Trusted Media Brands, a media and direct marketing company that connects with more than 62 million unduplicated consumers across industry-leading brands such as Taste of Home, Reader’s Digest and Family Handyman. In 2015, Kintzer led...

More...

Jay Lauf

Jay Lauf is co-CEO of Quartz. In his role, he oversees Quartz's business operations. Lauf assumed the role of publisher at Quartz when the digital, global, business news publication launched in September 2012. Under Lauf, Quartz's innovative advertising has garnered awards and honors from Digiday...

More...

Course reviews