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Yale School of Management

Leadership Strategies in Book Publishing

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Description

The Yale Publishing Course Leadership Strategies in Book Publishing is an intensive week-long program dedicated to helping publishing professionals lead in an increasingly global, digital environment.

The curriculum examines the challenges and opportunities of the ever-changing publishing landscape. You will learn from prominent industry leaders in this week-long intensive. Past speakers have included Marcus Leaver (The Quarto Group Inc.), Kirsty Melville (Andrews McMeel Universal), Tim Sullivan, Lisa McCloy-Kelley, Craig Mod, Carolyn Pittis, Edward Nawotka, Leslie Prives, Kristin Fassler, Leigh Marchant, Nihar Malaviya (Penguin Random House) and Rick Joyce (formerly Perseus Books Group). Globally renowned Yale School of Management faculty will lead sessions on current management thinking, including:

  • Leadership in Turbulent Times
  • Innovation Strategy
  • Rethinking Consumer Behavior
  • Brand Building in a Digital Age

From Previous Participants

“Because YPC is an intensive week, people get a chance to explore ideas and think about them throughout the week, with different speakers providing the opportunity to come at problems from different angles while we learned about challenges and opportunities in the book publishing space.”

— Kirsty Melville, President and Publisher, Andrews McMeel Universal

“The formidable expertise and creativity that runs through the YPC program will shape my contributions to publishing for years to come. The chance to learn, share, and contemplate is something I wish for all colleagues, and YPC provided the perfect inspirational setting to do just that.”

— Christie Henry, Editorial Director, University of Chicago Press

“YPC has offered me the opportunity to share an intense week of training with publishers around the world. At the end of the week, I cannot say from whom I learned more: the speakers or the attendants.”

— Alejandro Fernandez, General Manager, Spanish Association of University Presses

An Immediate Return on Investment

  • Leadership toolkit to guide and develop inspired teams in tumultuous times
  • Innovation framework to drive growth in a global world
  • Implications of cultural change and transition for management, staff, and personal career development
  • Brand building through behavioral science-driven consumer understanding
  • Approaches to marketing in the digital age incorporating social media, podcasts, and data analytics
  • Improving content development and the e-book experience for readers
  • Connection to global network of professionals with shared intellect and passion

Who should attend

Leaders from large, medium, and small publishing companies and elsewhere in the industry, including:

  • CEO, President, Founder, CMO, CTO and COO
  • Editor, Editor-in-Chief and Managing Editor
  • Marketing, Sales, Business Development, Advertising Manager, Publicity and Digital Strategy Manager / Director
  • Audience Development and Subscription Manager / Director
  • Journalist
  • Creative Director
  • Literary agents and publising consultants

Experts

Professor King’s research examines social influence, social networks, and team dynamics. Her most recent line of research analyzes the individual and group level behaviors that are necessary to implement changes in the (re)design of organizations using wearable social sensors. This work highlight...
James Baron is the William S. Beinecke Professor of Management, with a secondary appointment in the Department of Sociology. Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; ec...
Christie Henry is enjoying her first year as Director of Princeton University Press, having moved in September of 2017 from the University of Chicago Press. She has 25 years of experience in scholarly publishing, overseeing peer review, collaborating with faculty and university administration boa...
Susan leads brand strategy, corporate marketing communications, HR, talent recruitment and organizational development for the global integrated media company. Upon joining AMU in 2015 as the company’s first Chief Marketing Officer, Susan led the integration of AMU’s independent divisions into a u...
Marcus Leaver was CEO of The Quarto Group from December 2012 and resigned his position in May 2018. At Quarto, he re-focussed the London Stock Exchange-listed Group on its intellectual property businesses; reducing debt by 20% by selling non-core activities, growing its children’s business by 165...
Nihar Malaviya is responsible for Strategy, Analytics & Program Development for the Sales, Operations & Digital departments and has direct oversight for the company’s combined corporate technology teams and for the Random House operations teams. His key responsibility is to create new cap...
Leigh Marchant is Senior Vice President and Director of Marketing and Business Development for the Random House group where she oversees the development and implementation of integrated marketing campaigns for the division’s list, working on across a variety of categories. Prior to her time at Ra...
Liisa McCloy-Kelley is responsible for leading the charge as Penguin Random House works to create innovative new ebook products and drive new functionality for the ebook marketplace. She has been with the company for more than 25 years and co-leads a corporate team of more than 50 developers, des...
Founding publisher of Simon & Schuster Australia, Kirsty Melville moved to the U.S. in 1994 as Vice President and Publisher for Ten Speed Press and led in its transformation from a niche publishing company into an internationally recognized, award-winning publisher. She departed Ten Speed to ...
Particulars In case you were wondering, "What in tarnation has this loudmouth done?" or "Darnit, why should I give even a second of my attention to this website?" here are some specifics. Publications I've written for Wired, The Atlantic, California Sunday Magazine, Eater, New Scientist, The N...
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