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Yale School of Management

Leadership Strategies in Book Publishing

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Next dates

Jul 28—Aug 2
6 days
New Haven, Connecticut, United States
USD 5850
USD 975 per day

Description

The curriculum examines the challenges and opportunities of the ever-changing publishing landscape. You will learn from prominent industry leaders in this week-long intensive. Past speakers have included Marcus Leaver (The Quarto Group Inc.), Kirsty Melville (Andrews McMeel Universal), Tim Sullivan, Lisa McCloy-Kelley, Craig Mod, Carolyn Pittis, Edward Nawotka, Leslie Prives, Kristin Fassler, Leigh Marchant, Nihar Malaviya (Penguin Random House) and Rick Joyce (formerly Perseus Books Group). Globally renowned Yale School of Management faculty will lead sessions on current management thinking, including:

  • Leadership in Turbulent Times
  • Innovation Strategy
  • Rethinking Consumer Behavior
  • Brand Building in a Digital Age

From Previous Participants

“Because YPC is an intensive week, people get a chance to explore ideas and think about them throughout the week, with different speakers providing the opportunity to come at problems from different angles while we learned about challenges and opportunities in the book publishing space.”

— Kirsty Melville, President and Publisher, Andrews McMeel Universal

“The formidable expertise and creativity that runs through the YPC program will shape my contributions to publishing for years to come. The chance to learn, share, and contemplate is something I wish for all colleagues, and YPC provided the perfect inspirational setting to do just that.”

— Christie Henry, Editorial Director, University of Chicago Press

“YPC has offered me the opportunity to share an intense week of training with publishers around the world. At the end of the week, I cannot say from whom I learned more: the speakers or the attendants.”

— Alejandro Fernandez, General Manager, Spanish Association of University Presses

An Immediate Return on Investment

  • Leadership toolkit to guide and develop inspired teams in tumultuous times
  • Innovation framework to drive growth in a global world
  • Implications of cultural change and transition for management, staff, and personal career development
  • Brand building through behavioral science-driven consumer understanding
  • Approaches to marketing in the digital age incorporating social media, podcasts, and data analytics
  • Improving content development and the e-book experience for readers
  • Connection to global network of professionals with shared intellect and passion

Who should attend

Leaders from large, medium, and small publishing companies and elsewhere in the industry, including:

  • CEO, President, Founder, CMO, CTO and COO
  • Editor, Editor-in-Chief and Managing Editor
  • Marketing, Sales, Business Development, Advertising Manager, Publicity and Digital Strategy Manager / Director
  • Audience Development and Subscription Manager / Director
  • Journalist
  • Creative Director
  • Literary agents and publising consultants

Experts

Professor Wrzesniewski''s research interests focus on how people make meaning of their work in difficult contexts (e.g., stigmatized occupations, virtual work, absence of work), and the experience of work as a job, career, or calling. Her current research involves studying how employees shape the...
PROFESSOR BARON’S RESEARCH INTERESTS include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies. Before coming to SOM in 2006, he taught at Stanford's Graduate School of Bus...
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