Who should attend
Leaders from large, medium, and small publishing companies and elsewhere in the industry, including:
- CEO, President, Founder, CMO, CTO, and COO
- Editor, Editor-in-Chief, and Managing Editor
- Marketing, Sales, Business Development, Advertising Manager, Publicity, and Digital Strategy Manager / Director
- Audience Development and Subscription Manager / Director
- Creative Director
- Literary agents and publishing consultants
About the course
The week-long curriculum integrates practical wisdom from experts in publishing with research and management techniques from Yale School of Management professors. You’ll be challenged to deeply analyze your own work by examples of how best-in-class publishers operate every aspect of their business, from editorial, marketing, and business strategies to digital transformation, and you’ll extend your abilities with new frameworks and skills in leadership, consumer-insight-driven marketing, and techniques for innovation. An open, interactive learning environment nurtures engagement and connection throughout the course.
Your classmates, who come from all over the world, and your instructors, who have been selected for their expertise and teaching skills, will be the people shaping the future of publishing. Throughout the week, you will have the opportunity to share experiences and ideas and become a part of this community of publishing leaders.
While at Yale, you’ll have the chance to take a step back and see the big picture in your industry. You’ll leave energized, focused, and better prepared to lead your organization into the future.
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.