Leadership Influencing Skills

The Chartered Institute of Marketing

How long?

  • 2 days
  • online

The Chartered Institute of Marketing

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Read more about Leadership

Leadership is a form of social influence that doesn't always depend on your position in the company. However, it is true that if you want to foster a ...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Do you sometimes struggle to build relationships and gain buy-in from senior colleagues? Do you want your ideas to be taken more seriously by the people at the top? Would you like to feel confident enough to present to the board? If so, this course is for you.

  • Ideal for middle to senior level marketing professionals who want to maximise their impact and increase their presence at a senior leadership level
  • Developed specifically for Marketeers who now need to move beyond operational thinking and become more strategic

This workshop will stretch you out of your comfort zone, but in a supportive and encouraging environment that inspires you to make the most of your potential.

About the course

Success in the corporate world depends on much more than just expertise and experience. Your emotional intelligence, personal brand and self-confidence are what really make the difference at a senior level. Your credibility, gravitas and ability to network with key decision-makers now count for much more than ever before. This course gives you the tools to excel in all these areas, drawing on established mindset management techniques, the psychology of persuasion and the latest discoveries from neuroscience.

Learning outcomes

  • Define what success looks like and get buy-in from the people who can help you achieve it
  • Discover how to understand and manage your impact on stakeholders – above, below, across and beyond the company
  • Learn the art and science of building trust and rapport so that you can sell your ideas
  • Understand how emotional engagement is the key to gaining buy-in and persuading others to take action
  • Develop your self-confidence, gravitas and presence so that you can cut through across the organisation, both in one-to-one meetings and in boardroom presentations
  • Discover how to overcome differences and develop win-win solutions with colleagues

Experts

David Hare

David is an author, blogger, executive coach and trainer. He created his own company in 2004 after a ten-year career in marketing, most recently as global PR director for €4.5bn multinational TNT Express. His portfolio of corporate communications work includes Marston’s, GE, ABB, DPD and Barclays...

Leadership Influencing Skills at The Chartered Institute of Marketing

From  GBP 999$1,408

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Leadership

One evident benefit of joining a leadership course is gaining the knowledge essential for motivating people for high performance. After completing a leadership course, you will be capable of assessing your trustworthiness as perceived by your colleag...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.