Who should attend
- Leaders seeking experience in design thinking or customer-centric design
- Program managers and project leads responsible for implementation of customer-focused solutions
- Project teams or gorups of leaders focused on process or product redesign
About the course
Unlock possibilities with design thinking.
Expand your capability and capacity to see innovative options and teach others to do the same. Go beyond the obvious solution and unleash untapped creativity.
The most respected companies in the world have created cultures of innovation, from the plant floor to the boardroom. In this program, you will learn design thinking frameworks in a live simulation that taps into your creativity and changes the way you think. Using a proven, repeatable process, you significantly increase the probability of the best prototype ideas actually being adopted. The framework is designed to create innovations that promote the spread and adoption of ideas from person to person in a contagious fashion while also providing real, measurable results that offer a distinct competitive advantage.
Sending a team of leaders allows your entire enterprise the opportunity to specifically address your unique business challenges and uncover new opportunities.
This fast-paced program uses action-based learning to give you the hands-on experience needed to successfully apply design thinking frameworks to your business. You will apply these frameworks with fellow leaders from diverse, global backgrounds, which will enable you to teach your team the same techniques with confidence, conviction, and commitment. Your ultimate takeaway will be creating a culture of innovation where everyone enthusiastically contributes.
Day 1: The role of leaders as designers
Day 2: Strategic idea generation and advanced brainstorming techniques
Day 3: Identifying, refining, and rapidly testing promising concepts
Day 4: Gaining internal buy-in and alignment
Day 5: Concept presentations; developing a post-program action plan
- Apply design thinking to improve your company’s bottom line.
- Master a new framework to accelerate your organization’s innovation initiatives.
- Leverage the psychological drivers that lead to the adoption of new and useful ideas.
Learn and apply new, practical innovation frameworks and techniques.
Master the process of leveraging existing, diverse resources to generate novel solutions.
Understand the process of innovative thinking to overcome barriers.
- Jeffrey Sanchez-Burks
- Jeffrey Sanchez-Burks
- Marcus Collins
Research Dr. Jeffrey Sanchez-Burks is Professor of Management and Organizations at the Ross School of Business at the University of Michigan. He received his Ph.D. in Social Psychology from the University of Michigan with graduate training in Cultural Anthropology. Previously, he was on the fa...
Research Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the SVP of Social Engagement at Doner, a full-serve advertising agency, and is a recipient of Advertising Age's 2016 40 Under 40. Previously, he ...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.