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About the course
Communicating as an intrapreneur requires a unique mix of skills. Leadership communication principles will be explained, examined, and applied as they relate shepherding new processes, products, or services from idea to implementation. Emphasis will be tailoring written and face-to-face messages to peers, senior managers, and customers. The format involves lectures, case studies, self-assessment, and hands-on activities.
Participants will understand the instrumental role that communication plays in entrepreneurial organizations. You will gain insight into how intrapreneurs should communicate with peers, senior managers, and customers. Participants will practice designing and delivering compelling presentations and writing concise, persuasive documents aimed to convince various audiences to care about your issues. In addition, you will apply knowledge to critically evaluate communication messages and use self-assessment to improve communication competencies.
- Evaluating your communication style
- Tailoring messages to peers, senior managers, and customers
- Presenting ideas at various levels within the organization
- Responding to resistance
- Writing high-level business documents
- Giving and receiving feedback
- Interviewing customers
Trust the experts
Biography Andrew Quagliata is a lecturer in management communication at the Cornell School of Hotel Administration. He teaches a first-year business communication course, an upper-level persuasive communication class, and Communication for Entrepreneurs. He is the faculty sponsor of the Leland C...
Professional Development Program: Leading with Effective Communication