Introduction to Social Media: Optimization and Metrics

University at Buffalo School of Management

What are the topics?

University at Buffalo School of Management

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Who should attend

This course is for individuals who are interested in diving into the world of social media optimization and metrics.

About the course

Social media has become an integral part of a firm’s overall marketing strategy. From platform selection to content generation and ad buying, social media management quickly becomes a complex process to oversee, with many different decisions to make regarding the allocation of a firm’s resources.

Introduction to Social Media: Optimization and Metrics is a certificate program and is non-credit-bearing. There are no degree requirements for the program.

Course Objectives

This course will provide you with an introduction to optimization techniques and key performance metrics for social media. You'll learn to:

  • Identify metrics that should be tracked, depending on the unique objectives of your social media content/campaigns
  • Accurately track social media content and campaign success
  • Optimize and improve performance of your social media efforts for optimal return on investment

Experts

Michael Krupski

Education MBA, University at Buffalo BS, Business Administration, University at Buffalo Teaching Krupski teaches numerous courses, including Digital Marketing, Advertising and Promotions, Principles of Marketing and Corporate Social Responsibility (seminar). Industry Experience and Corporate Co...

Charles Lindsey

Education PhD, Kelley School of Business, Indiana University MB, Kelley School of Business, Indiana University MBA, Cook School of Business, St. Louis University BS, Cook School of Business, St. Louis University Lindsey has published academic articles in the Journal of Consumer Research, Journ...

Introduction to Social Media: Optimization and Metrics at University at Buffalo School of Management

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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