Who should attend
This course is for individuals who are interested in diving into the world of social media optimization and metrics.
About the course
Social media has become an integral part of a firm’s overall marketing strategy. From platform selection to content generation and ad buying, social media management quickly becomes a complex process to oversee, with many different decisions to make regarding the allocation of a firm’s resources.
Introduction to Social Media: Optimization and Metrics is a certificate program and is non-credit-bearing. There are no degree requirements for the program.
This course will provide you with an introduction to optimization techniques and key performance metrics for social media. You'll learn to:
- Identify metrics that should be tracked, depending on the unique objectives of your social media content/campaigns
- Accurately track social media content and campaign success
- Optimize and improve performance of your social media efforts for optimal return on investment
Education MBA, University at Buffalo BS, Business Administration, University at Buffalo Teaching Krupski teaches numerous courses, including Digital Marketing, Advertising and Promotions, Principles of Marketing and Corporate Social Responsibility (seminar). Industry Experience and Corporate Co...
Education PhD, Kelley School of Business, Indiana University MB, Kelley School of Business, Indiana University MBA, Cook School of Business, St. Louis University BS, Cook School of Business, St. Louis University Lindsey has published academic articles in the Journal of Consumer Research, Journ...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.