Introduction to Social Media: Content and Platforms

University at Buffalo School of Management

University at Buffalo School of Management

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Who should attend

This course is for individuals interested in diving into the world of social media management.

About the course

Social media has become an integral part of a firm’s overall marketing strategy. From platform selection to content generation and ad buying, social media management quickly becomes a complex process to oversee, with many different decisions to make regarding the allocation of a firm’s resources.

Introduction to Social Media: Content and Platforms is a certificate program and is non-credit-bearing. There are no degree requirements for the program.

Course Objectives

This course will introduce you to the management of content and ad buying platforms for the major social media networks that exist in the United States and are commonly used by organizations as marketing tools today. You’ll learn to:

  • Develop strategy, generate content and buy ads for Facebook, Twitter, Instagram and Snapchat.
  • Leverage social platforms as a communication tool that adds value to your business strategy.
  • Build a content strategy that will help connect your brand with your customer in today’s digital landscape.

Program Structure

You can complete this program at your own pace, anywhere and anytime, as long as you have a computer with access to the internet and a web browser. On the program start date, you'll receive access and must complete the program within 10 weeks.

The program consists of five modules that you must complete in sequence. Each module contains:

  • Instructor-led videos and resources (e.g., short readings)
  • Module mini-assessment to ensure you understand the subject matter

Each module mini-assessment must be completed with a score of 80% or higher to unlock the next module. The mini-assessments are meant to ensure you understand the content and can be retaken as many times as needed to achieve a passing score. Once you successfully complete the five course modules, you must undertake and complete a short capstone project which will help you integrate material from across the five competency tiers.

The estimated time to complete this course is 18-20 hours broken down as follows:

  • Video: approximately 10 hours
  • Reading: approximately 1.5 hours
  • Mini-assessments: approximately 1.5 hours
  • Capstone project: approximately 5-7 hours

Upon completion, your certificate will be mailed via United States Postal Service for participants in the continental U.S. All others will be sent via United Parcel Service.

Experts

Michael Krupski

Education MBA, University at Buffalo BS, Business Administration, University at Buffalo Teaching Krupski teaches numerous courses, including Digital Marketing, Advertising and Promotions, Principles of Marketing and Corporate Social Responsibility (seminar). Industry Experience and Corporate Co...

Charles Lindsey

Education PhD, Kelley School of Business, Indiana University MB, Kelley School of Business, Indiana University MBA, Cook School of Business, St. Louis University BS, Cook School of Business, St. Louis University Lindsey has published academic articles in the Journal of Consumer Research, Journ...

Introduction to Social Media: Content and Platforms at University at Buffalo School of Management

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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