The Chartered Institute of Marketing

Introduction to Public Relations

Available dates

Feb 4, 2020
London, United Kingdom
GBP 595 ≈USD 767
GBP 595 per day
May 21, 2020
London, United Kingdom
GBP 595 ≈USD 767
GBP 595 per day


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About the course

The workshop will introduce you to the fundamentals of PR, including dealing with the media, identifying appropriate PR tactics, writing press releases, developing a strategic PR campaign from scratch, and evaluating success.

Learning outcomes

  • Understand the PR industry, its scope and value.

  • Appreciate the relationship between PR and marketing.

  • Develop a PR campaign, create the strategy, draft the PR plan.

  • Define special uses of PR and a range of impactful PR tactics.

  • Optimise relations with the media including how to write a press release.

  • Define what is meant by audiences and how to identify publics.

  • How to manage a campaign and set budgets.

  • What to monitor and how to evaluate PR success.

  • Integrate PR with digital and social media.

Who should attend

The programme is especially suitable for anyone who is becoming involved with PR for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.

Trust the experts

Matt King

Matt is an experienced strategic marketing consultant, corporate trainer and managing director of Media Safari, a strategic marketing communications agency. As a Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM), Matt helps to shape and deliver strategic communications p...


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