Introduction to Municipal Economic Development

Alberta School of Business

What are the topics?

Alberta School of Business

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Who should attend

Aimed at professionals in the areas of municipal government planning, development, and bylaw enforcement. Students range from development officers, planning technicians, land use, environmental, and community planners, to resources managers, government officials, consultants, developers, lawyers, zoning administrators, administrators in smaller municipalities, and others involved in planning processes.

About the course

Stu­dents will exam­ine the munic­i­pal eco­nom­ic devel­op­ment process through an analy­sis of the objec­tives, key play­ers, and pro­gram options. The objec­tive will be to have an under­stand­ing of the rela­tion­ship between com­mu­ni­ty and eco­nom­ic devel­op­ment and to be able to rec­og­nize the key issues, while look­ing at var­i­ous alter­na­tives and cur­rent trends.

What you will learn

By the end of this course, you should be able to:

  • Understand the role of economics and its relevance to economic development.
  • Identify the importance of clustering and community economic development.
  • Learn the processes involved in creating an economic development plan.
  • Explore the use of SWOT and PEST analysis in economic development.
  • Define the importance of public-private partnerships in economic development.
  • Understand the factors related to economic development such as marketing, promotion, target markets, the Internet, and site selection.
  • Recognize the importance of innovation and diversity in an economy.
  • Understand the potential consequences of unbalanced economic development.

Experts

Michael Brown

Michael Brown has extensive experience in urban planning, including land use and housing. He is the founder of Brown and Associates Consulting, which is focused on supporting communities to utilize their assets and achieve development and sustainability outcomes. Michael has a passion for transit...

Introduction to Municipal Economic Development at Alberta School of Business

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