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The Chartered Institute of Marketing

Introduction to Marketing Communications

Oct 30, 2019
London, United Kingdom
GBP 595 ≈USD 741
GBP 595 per day
Nov 15, 2019
Birmingham, United Kingdom
GBP 595 ≈USD 741
GBP 595 per day
Dec 4, 2019
London, United Kingdom
GBP 595 ≈USD 741
GBP 595 per day
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How it works


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Following this one day, intensive workshop, you will be familiar with the range of communication tools and techniques available to professional marketers and have the ability to analyse the marcoms mix that best suits your own organisation. You will also learn how to manage and enhance the relationship that exists between marketers and external partners such as advertising and PR agencies.

Learning outcomes

  • Analyse the role of marketing communications within your organisation.
  • Uncover the needs of target audiences to aid communications messages.
  • Judge the effectiveness of campaign activity.
  • Work closely with professional suppliers such as advertising agencies.
  • Assess key marketing communication tools and techniques including advertising, direct mail, public relations and sales promotion, as well as personal selling.
  • Capitalise on the full potential of electronic media in a marketing communications context.

Who should attend

  • People who are new to the world of marketing communications and are looking for a concise overview.
  • Those who have marcoms responsibilities as part of a wider role.


Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe...