About the course
There is an increase in focus on “customer experience” as a source of competitive advantage. Organizations and customers interact through a wide variety of physical, online, and mobile channels during various stages of the customer journey (before, during, and after purchase). Importantly, all these interactions need to be managed as marketing managers need to develop and sustain consistent brand experiences across these channels.
TOPICS IN THIS COURSE INCLUDE:
- Introduction to customer experience
- Touchpoints and Goals
- Customer Journeys
- Designing and innovating experiences
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.