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Sotheby's Institute of Art

Introduction to Curating

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Just like the art world itself, the role of the curator and the meaning of curating have evolved significantly since the turn of the century. This intensive five-day course provides a comprehensive overview and understanding of multifaceted curatorial practice today. Combining classroom-based lectures with guided visits, the program explores curating in museums, commercial galleries and pop-up spaces. The practical elements of curating, from design and installation to media relations are also addressed. Participants are equipped with a thorough understanding of the various functions of the curator in an international art scene which has never been more diverse.


Course Schedule
Course Schedule
Sotheby's Institute of Art

A Practical Guide: Careers in the art World

Next dates

Sep 18—Oct 15, 2019
USD 1115


Today’s international art world offers a wide range of career opportunities that are continually evolving. The abundance of different types of careers are surpassed only by the variety of the art itself.

This course provides students with a hands on, practical guide to navigating a variety of art world opportunities, including fresh perspectives on how to achieve success. It maps who does what to shape the industry, looking at both traditional careers like curating and new and innovative careers in social media and marketing. In addition to lectures, targeted readings, and group discussions, this course includes interviews with a broad range of leading art professionals who share insights on their own career trajectories, and what might work for students. Additionally, the course includes a “career path workshop” in which students will have the chance to receive individualized feedback on personal career goals as well as targeted strategies for how to reach them in the fast-paced, flourishing environment of today’s art world.

What you will learn:

  • The key roles in the art world and their entry requirements, including new career paths related to art and technology
  • The factors that drive success in different art world careers
  • How to leverage your own strengths and interests to plan the best career path for you

Sample Topics

Week 1: Working with Art & Artists

  • In Galleries – the Artist Liaison
  • In the Studio – the Studio Manager
  • In the Museum – the Curator
  • In the Press – the Art Critic
  • Career Path in Focus interview

Week 2: Working on Stage & Behind the Scenes

  • At the Art Fair – Multitasking and troubleshooting
  • At an Exhibition – Collaborating
  • Behind the Scenes – The Registrar, the Conservator, the Collections Manager
  • Career Path in Focus interview

Week 3: Working in Sales, Publicity & Events

  • The Gallerist – “Always be closing”
  • The Auction House Specialist – Market Knowledge & Client Relationships
  • The Art Advisor – Standing Out in a Crowded Market
  • Marketing & Public Relations – From Press Releases to Networking
  • Career Path in Focus interview

Week 4: Working with Social Media & Technology

  • Looking Ahead – Harnessing New Opportunities
  • Art on Instagram – A Case Study
  • Careers in Social Media – New Roles & Future Prospects
  • Career Path in Focus interview
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